Associate Director Marketing Internet/online
Job Description
- Manage performance marketing for the biggest gaming company
- Responsible for acquiring new playing users at the most optimized cos-
- Work on/manage campaigns across FB, Google, DV260, affiliates, partnerships, referrals & other programmatic/DSP platfor1- 2
- Work on developing logic/rules to optimize campaigns with the best optimizer tools available in the industry-
Some key metrics that you would be owning are:
- New user Acquisition
- Cost per new user
- Quality of new user
- Use world-class BI and communication tools to move the ship in the right direction
- Analyze data and figure out leaky product and communication flows and fix the1- 2
- Keep growing the new user acquisitions, month on month, simple
- At least 6-8 years of experience working on performance marketing in B2C internet companies
- Demonstrated ability in handling and optimizing campaigns across different paid, partnerships/programmatic channel
- Go-getter attitude - Mustn't shy away from experiments and analyzing the outcome properly for future scalability
- Creative thinking and data-driven approach for problem-solving
- Comfortable with understanding technical nuances, the curiosity to learn, and the desire to know the domain, deeply
- Comfortable in working with cross-functional teams, and owning the outcome
- Good understanding of data and the knack for finding out meaningful insights and making decisions based on them What
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Job Detail
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Job IdJD2932981
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationBangalore, Karnataka, India
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EducationNot mentioned
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ExperienceYear