Job Description

Tata Consumer Products Ltd. About the Job: Associate Director - Marketing, Mainstream Salt Function: Marketing Location: Mumbai Reporting To: VP-Marketing Mainstream Salt At Tata Consumer Products Ltd, we stand #Forbetter - Planet, Sourcing, Nutrition, Communities. And #ForBetter Opportunities -. Here\'s an exciting one! How does this Job align to our Strategy At the core of Tata Consumer Products- business approach lie six strategic pillars that serve as the foundation for its growth and success: Strengthening & Accelerating our Core Business, Driving Digital and Innovation, Unlocking Synergies, Creating a Future-Ready Organization, Exploring New Opportunities and Embedding Sustainability. This job opportunity closely aligns with one of these key strategic pillars, which is driving Strengthening & Accelerating our Core Business . The role involves utilizing expertise in brand and category management to unlock growth for Tata Salt, its range extensions and enhance overall brand equity. By developing and implementing brand, media and on ground sales strategy, the job aims to bring tangible business value by accelerating core Tata salt\'s growth. President - Packaged Foods Where do you come in as Vice President - Marketing, Mainstream Salts Associate Director - Marketing, Mainstream Salt This job is at N-3 level (N corresponds to CEO\'s level) Top dimensions : Geography : India Direct reports: 1 (Brand executive) Complexity of the role (Optional) : Lead the Core foods brand (Tata Salt) + Build range extension tata salt Immuno - as the next big bet Matrix Reports : NA Type of Role : People Manager Primary Stakeholders (Optional) : Sales & Shopper Marketing teams, Procurement, Consumer Insights, Media and Equity team. What are the Key Deliverables in this role Financial Outcomes Delivering annual business plan and growth for Tata Salt by working closely with sales /shopper team Anchor the brand health metrics by designing and executing brand plans. Track metrics such as sales volume, market share, profit projections, pricing and distribution by conducting consumer research. Plan and execute marketing initiatives - including ATL/BTL campaigns, trade and consumer activations. Pricing and profitability decisions are also driven by this role. Design/deploy right sourcing approaches and deploy cost efficient freight models in the back end. Developing long term and annual business plans for the brands. Focus state approach - plan and deliver growth and JTBD in focus states with detailed KPIs. BM role in Tata Salt also focuses on similar 5-6 states to drive focused growth. Customer Service Unlock future growth for Tata Salt by unlocking right consumer and shopper insights. Thereby, leveraging them to deliver key consumer and trade metrices and annual JTBDs. Deployment of equity/ superiority communication across media touchpoints - TV, Digital Media, Packaging Point of Sale and BTL Counterfeit action - Building Long term Action plan for countering counterfeit through education, legal action, Sales team training Internal Processes Project Management, Collaboration - Working closely with CFAs/PSO and TCL teams to manage day to day operations on Tata Salt, its artwork changes and cost efficiency projects. Work closely with Tata Chemicals and other functions such as manufacturing, sales, supply chain, legal and regulatory on packaging and product, given its correlation to branding. Closely working with brand equity to prepare strategic brand plans towards unlock penetration growth for Tata Salt. Innovation and Learning Develop the future range of Tata Salt as per the need of market and brand in coordination with innovation team. What are the Critical success factors for the Role Experience of brand and business management in FMCG category Understanding consumer insights - expertise on syndicated reports and ad-hoc research requitements Prior experience in working closely with sales team to drive volume/value Conceptual clarity in basic pricing methodology and exposure to P&L handling What are the Desirable success factors for the Role Educational Qualification - MBA ( Major in marketing preferred) Experience - 7-10 years TCPL Growth Mindset and Behaviors We are obsessed about keeping Consumers & Customers first in our hearts - that\'s why we are here ! We are trailblazers in executing with Excellence - Together as One Team ! We take Ownership of our business -delivering value for our Stakeholders .. no Compromises ! We are Open to Continuously improving - Continuously innovating - For Better ! We live & breathe our Tata Code of Conduct About Us: At Tata Consumer, we stand \'For Better.\' Tata Consumer Products is a focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella. Our brands embody our purpose of \'For Better \'through the value they deliver to consumers with a focus on innovation, health and wellness, convenience and premiumisation. The Company\'s portfolio of products includes tea, coffee, water, RTD, salt, pulses, spices, ready-to-cook and ready-to-eat offerings, breakfast cereals, snacks and mini meals. Our key brands include Tata Tea, Tetley, Eight O\'Clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Copper+ and Tata Gluco+, Tata Salt, Tata Sampann and Tata Soulfull. In India, Tata Consumer Products has a reach of over 200 million households, giving it an unparalleled ability to leverage the Tata brand in consumer products. The Company has a consolidated annual turnover of Rs. 13,783 Crs with operations in India and International markets. For more information please visit

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