Job Description

Team: Corporate Marketing & Social Governance
Description & Responsibilities:
Fast-growth FinTech (Financial services company headquartered in Bangalore)seeks a savvy, confident PR expert to lead company's public relations and
expand our media presence:
? Build PR Messaging & Strategy and Communications Roadmap in alignment with the
organization's goals. Take time to understand field/department requirements to map PR
goals on a quarterly basis
? Maintain and advance Kinara's position as an industry leader across business & financial
print/onlines/broadcast media. Seek out new opportunities.
? Draft announcements/press releases, short articles, put together relevant briefing notes
and messaging points with an eye for clarity.
? Tap into creative storytelling to explore regional, national and international opportunities
with business, financial, vernacular, lifestyle & industry verticals. Conduct proactive
outreach to the media and respond to incoming media queries in a timely manner
? Research and find new outlets for storytelling, devise promotions strategy for news
announcements, set up an Awards and Events plan
? Promote success stories of our customers, pursue collaborations with partners, amplify our
social impact metrics and company milestones
? Support communications/PR with Partner Relations & Customer Relations with activities
such as customer workshops, joint promotional or announcement activities, promoting
Kinara in partner and industry reports, joint publishing of surveys or reports, collaborating
on webinar/speaking opps, partner spotlights, coordinating on compiling necessary social
impact data, PR wins, customer stories, etc. in the formats required by the partners
? Impact Metric Reporting to be organized and sent on a monthly and quarterly basis
? Provide media training and/or guidance to spokespeople or internal teams as needed
? Manage and collaborate with vendors and internal teams/management as needed. Liaise
with social media managers to promote PR wins and manage relevant updates on the
website on a regular basis. Set up PR Measurement with regular reporting, analyzing
media results and communicating internally on a monthly and a quarterly basis
Qualifications & Experience:
? 10+ years of PR/Communications experience, with preferred exposure in the field of
Financial Services, Fintech or Banking
? Blend of journalism/PR agency and in-house Comms experience preferred
? Must take a writing and strategy test to showcase style, thought process, problem-solving
and technical expertise
? Designation and Salary for this position will be market competitive and commensurate
with the candidate's experience
Reports to: EVP, Corporate Marketing & Social Governance
Place of work: Bangalore