Posted Date

28 Feb, 2023



Business

Reliance Brands



Family

Marketing Management



Functional Business Area

Marketing



Location

Mumbai



Job Responsibilities
"Develop Strategy \xe2\x80\xa2 Building and implementing the strategy \xe2\x80\x93 brand architecture, identity definition and guidelines \xe2\x80\xa2 To develop and execute customer acquisition and retention strategy \xe2\x80\xa2 Develop and execute a fully integrated brand marketing communications plan supporting the overall brand strategy. \xe2\x80\xa2 Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs) Retail Marketing \xe2\x80\xa2 Assist the Marketing head in the retail marketing profile with an objective of increase in walk ins across all retail doors through local tie ups & partner deals, local influencer associations, events and digital marketing \xe2\x80\xa2 Working with business, merchandising, retail and marketing team to prepare and execute a quarterly marketing calendar per store \xe2\x80\xa2 Assist in leading front end retail initiatives with an objective of driving walk ins \xe2\x80\x93 styling sessions, pop ups, previews etc \xe2\x80\xa2 Be a critical liaison between front end retail and back end business and marketing teams for store level product, customer and competition insights Brand Collaborations \xe2\x80\xa2 Marketing & relationship manager for Satya Paul and other brands \xe2\x80\xa2 Working on an annual marketing calendar to drive walk ins and acquire new clients \xe2\x80\xa2 Preparing a quarterly/half yearly report of analysing such tie ups on these parameters and suggesting way forward \xe2\x80\xa2 Scouting for new brand collaborations and partnerships at local and national levels for new client acquisition and business growth Marketing & Events Project Management \xe2\x80\xa2 Assist Marketing head in key marketing initiatives, events and in close liaison with the digital & content, business, VM and retail teams. Create launch and promotion strategy for collections, products & marketing events using a suitable marketing mix of offline and online marketing tools. \xe2\x80\xa2 Drive Marketing Strategy and calendar \xe2\x80\xa2 Event Management o Manage the marketing event calendar on a monthly, quarterly and annual basis, segregated by retail stores & business verticals o Develop the event matrix using a mix of experiential & thought leadership events along with retail & tactical events to drive both brand positioning and customer metrics o Develop communication briefs, targeted customer mix and relevant marketing elements for events in line with business & event objectives o Liaison with the digital & content team on all offline events to develop targeted digital marketing strategies Digital Marketing \xe2\x80\xa2 Ideate & execute shoots of various nature such as Campaign shoot as required for a campaign \xe2\x80\xa2 Managing digital media budgets, earned media, targeting and tracking ROI \xe2\x80\xa2 Identify potential alliances and develop relationships with influencers who have the potential to grow the brand\xe2\x80\x99s circle of influence and network "



Education Requirements
Graduation/PG in relevant field



Experience Requirements
4 to 8 years



Skills & Competencies
"\xe2\x80\xa2 Demonstrate strong business understanding with flair for fashion retailing. \xe2\x80\xa2 You have demonstrated ability to use data to develop and measure marketing programs \xe2\x80\xa2 An entrepreneurial mindset, including a high tolerance for ambiguity, a penchant for experimentation, and a bias toward action \xe2\x80\xa2 You\'re a problem solver by nature; you\'re comfortable finding implementable solutions and moving quickly in a fast-paced process "