? Development of a Marketing Plan aimed at stimulating business from the domestic leisure market specifically.
? Responsible for campaign and project management of all media placements.
? Source opportunities for inclusion of the hotel on major clients? intranet sites to stimulate leisure business.
? Management and evolutionary development of the hotel brochures, printed material, advertisements, documents and promotional material.
? Increasing brand awareness within all market segments.
? Management of online marketing activities and research of all new accommodation websites for the hotels inclusion; ensuring competitiveness in both availability and price.
? Source marketing opportunities with the various travel websites.
? Make recommendations to revenue management on competitive pricing on an as needed basis.
? Development of our past guest database to be utilised in targeted email/mailing programs.
? Continual exploration and implementation of leisure marketing opportunities which will drive business into the hotel, with particular emphasis on third party promotions.
? Preparation of weekly report.
? Undertake site inspections and/or entertainment of clients, as appropriate.
? Participate in weekly sales meeting and other unscheduled meetings, as required.
? Actively participate in the compilation of the annual business plan for Sales and Marketing and any other reports requested.
? Represent the hotel/brand at relevant industry events.
? Ensure thorough understanding of all the brand sales and marketing programs.
INDMANAGE
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