Job Description

Area Sales Manager Who are Looking : - Sales professional having on-hand experience in the consumer durables & small appliances industry.- The job purpose is to implement/deliver end-to-end sales delivery at the frontline by way of market development activities, and sales initiatives, ensuring the right visibility and driving sell-out at the dealer/distributor level.Role and Responsibility1. Sales Target Achievement : - Complete ownership of the delivery of secondary sales: in terms of product group-wise, dealer-wise in terms of achievement of targets & numbers.- Achievement of store-wise sales targets adhering the sales strategies.- Appoint new dealers within the territory assigned and ensure proper coverage/conversion of existing / new dealers. - Work closely with the dealers to ensure the right communication and with store managers to implement the sell-out strategies. 2. Network Management :- Maintain good relationships with all retail partners and ensure product availability across all stores.- Ensure regular inclusion of new stores in the "A" class category.- Maintain good relations with key retail partners and have a pre-decided standard frequency of visiting them. - Regularly collect competitor intelligence data & share it with reporting manager.3. Schemes & Marketing Communications :- Ensure any pricing or scheme-related communication is shared with all retail partners on time and understood well.- Ensure deployment and utilization of the Marketing Collateral at the retail touch points and ensure proper display. 4. People Management :- Have specific agenda for monthly meetings with third-party ISDs, Distributor manpower & review their productivity and guide them with necessary actions. - Ensure the complete team is onboarded with product knowledge and placed at relevant counters. - Provide pieces of training to the in-shop promoters, and salesmen at dealer point of sales and support them for any queries/issues related to the product/service. - Regularly align the team on focused products, active schemes, or offers during festivals/seasons and weekend activities. - Manage the attendance and grooming of the team and guide them on maintaining relations at the store.5. Operational Efficiency Improvement :- Seamless coordination with the local support team - HR, Sales Administration & IT for the smooth running of operations and meeting market commitments.- Address the pain points of business partners and provide timely resolution. In case of any bottlenecks, escalate the issues involved to reporting manager.- Providing regular feedback to HO on any new market development/competitor activities/improvement in the existing product range. (ref:updazz.com)

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