Job Description

Analyst - Performance Marketing

Location: Hyderabad, India

Employment Type: Full-Time; Salaried

Compensation: Base Salary, Bonus, Benefits



About Us:

At Innovapptive, we are bringing the industrial front-line worker, back-office and assets together. Our platform is the only patented and \xe2\x80\x9cCode-Free\xe2\x80\x9d connected worker platform for SAP and IBM Maximo and is disrupting and digitizing archaic, tedious, & labor intensive paper-based processes for maintenance, operations, & supply chain. The industrial front-line workers are empowered with a suite of highly reconfigurable mobile apps, while the back-office has real-time visibility into the front-line workforce with better planning, scheduling, adoption monitoring and actionable insights. Some of the world\xe2\x80\x99s largest brands such as Newmont Mining, Dominion Nuclear, Hess, Shell, UNICEF, ConocoPhillips, Reckitt Benckiser are digitally transforming their back-office and front-line industrial worker experiences. We are saving companies millions of dollars by improving their asset uptime, productivity, safety, and talent challenges, while delivering jobs better, faster, cheaper and safer.

We are backed by Tiger Global Management, a Global Marquee Fund with over $30 Billion of Assets Under Management (AUM). Tiger Global Management has a reputation of investing and building some of the world\'s "Unicorn"\xe2\x80\x8b brands such as Spotify, Netflix, Facebook, LinkedIn, Amazon, Peloton, Harry\'s, Ola, Flipkart, Freshworks and many more!

Recently we have announced our Series B funding led by Vista Equity Partners, a leading global technology investor, with participation from Tiger Global Management, our existing Series A investor. Vista invests in mission-critical software businesses that have a clear purpose and a demonstrated track record of success, such as Innovapptive.

Our mission is made possible by Innovapptive\xe2\x80\x99s most important asset: our people. We come together through collaboration and ambition in a team-driven culture. Through the success of our product, we have seen monumental growth in our workforce, and we constantly look for exceptional talent to join us. At Innovapptive, you are challenged with dynamic tasks that drive your professional development and career growth. Join us on our journey to deliver an innovative connected worker experience and to empower 350 Million Industrial Front-Line Workers around the world with the ability to truly harness the power of connected worker experience by improving the working life of a front-line worker and the back-office employee.

The Role

Innovapptive has been growing rapidly as our Connected Worker Platform becomes the software of choice for industrial companies across the globe. We are now ready to double down and hit the accelerate button and increase our market penetration. We are looking for an Analyst - Performance Marketing to join our expanding Demand Generation team. This role will report to the Senior Analyst - Digital Marketing and will work closely with other members of the Marketing team. The Performance Marketer can expect to work on Paid Search Channels {Google Ads & Bing Ads], Paid Social Media {LinkedIn Ads], Organic Social Media Activities, Display and other marketing channels, including more complex strategies that integrate multiple teams such as lead attribution, KPI analytics, etc. This role is perfect for someone who has entrepreneurial drive and performance marketing experience! You will directly contribute to the growth of Innovapptive.

How You Will Make an Impact:

• Drive the end-to-end lifecycle of paid acquisition campaigns, from conception to execution and ongoing management. Your role entails harnessing data analysis to extract valuable insights, guiding informed decisions that foster growth across all acquisition channels.
• Ensuring successful planning, execution, and optimization for key traffic KPIs via paid & social media channels.
• Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI.
• Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics.
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC.
• Work with creative and marketing teams to test strategies and innovation. Deliver quantifiable improvements in ROI and cost per conversion across all channels.
• Working closely with the management to share funnel conversion improvement ideas, feedback & present results. Staying updated with the latest performance marketing trends and technologies.
• Supporting performance marketing activity across additional channels such as Paid Search and working closely with any partner agencies to implement, optimize and report on performance.
• Understanding & working knowledge of social media advertising across major platforms (Facebook, Twitter, Instagram).
• Be responsible for communicating regular metrics and findings from your campaigns and analyze performance, insights, blockers and areas of opportunity.
• Good to have: Have the creative ability to craft beautiful and enriching content together with the marketing team to enhance your campaigns

What You Bring to the Team:

Ideal Candidate:

The ideal candidate is a highly energetic, passionate, and purpose-driven executive that wants to make a significant impact on the world. The ideal candidate will work in a fast-paced, dynamic, and data-driven organization and is obsessed withPaid marketing and social media optimization.

• Minimum of 3-5 years work experience in performance marketing handling driving revenues & ROI.
• Strong familiarity with tools like Google Analytics, Google Ads/Adwords, Google Search Console, Google Data Studio, SEMRush among others.
• Strong Organic social media marketing experience including working knowledge of LinkedIN Campaign Manager i.e LinkedIN Ads.
• Should have knowledge in Google Tag Manager and Attribution Model.
• Manage and continuously improve paid campaigns over all digital channels (Such as LinkedIn, Google, and other Social Media engines) for our website.
• Manage all campaign traffic, campaign launch, optimizations, reporting, and analysis across paid search and paid social platforms.
• Managing monthly spend budget and campaigns across all marketplaces to drive strong return on investment.
• Develop robust A/B and multivariate testing programs to optimize ad copy landing page performance.
• Maintain strong knowledge of SEM marketing, our target customer, digital marketing, and competitive trends.
• Measure and report all paid marketing campaigns\' performance and assess against goals (ROI and KPIs). [KPIs include but are not limited to Leads/MQL generation & growth every quarter].
• Provide ongoing actionable insights into campaign performance to the team.
• Proficient in Secondary Market Research Techniques and tools

What We Offer:

• A positive, open, and highly-innovative environment and team
• Entrepreneurial spirit with unlimited opportunity to grow
• Opportunity to work with leading global brands on exciting and impactful projects
• Competitive Base Pay
• Best of plan on Vacation & Paid Time Off.
• Provision of Medical Insurance for family - self, dependent, spouse, dependent children, parents/parent-in-laws
• Paid Maternity and Paternity leave
• Bi-annual reviews to ensure transparency and promoting high performance culture
• OKR Driven Performance Development Environment
• Learning & Development - access to wide range of e-Learning courses (technical, Product, Process, etc.,)
• A host of Interest Groups/Clubs for Book Reading, Toastmasters, Sports - Cricket, Volleyball, Throw-ball, Badminton, TT, Music

Innovapptive does not accept and will not review unsolicited resumes from search firms.

Innovapptive is an equal opportunity employer and is committed to a diverse and inclusive workplace. Qualified applicants will receive consideration for employment without regard to race, color, religion or creed, alienage or citizenship status, political affiliation, marital or partnership status, age, national origin, ancestry, physical or mental disability, medical condition, veteran status, gender, gender identity, pregnancy, childbirth (or related medical conditions), sex, sexual orientation, sexual and other reproductive health decisions, genetic disorder, genetic predisposition, carrier status, military status, familial status, or domestic violence victim status and any other basis protected under federal, state, or local laws.

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