Job Description

Do you want to be part of a fast-growing tech startup? building innovative and sustainable technology in the Agriculture sector and working on the projects that define the larger outcome for generation About AgroStar: AgroStar is Indias foremost AgTech start-up with a mission of HelpingFarmersWin. Shardul and Sitanshu started AgroStar with a vision to solve two of the biggest problems in Indian agriculture - Lack of guidance for scientific/sustainable farming & limited access to excellent quality farm inputs.

Today AgroStar provides full-stack solutions to millions of farmers across 5 Indian states via an omnichannel approach. Along the journey, we have built Indias largest agronomy advisory center, a highly engaged digital farmer network with over 7 million users, and a retail network of 6000+ stores. These technology-enabled channels help farmers produce better and achieve higher price realizations by providing appropriate advice, timely input delivery, and output market linkages.

In March 2022, we acquired INI Farms, and with this, we are now exporting our farmers produce to over 32 countries across the globe.

With massive synergies across the value chain to unlock, we are excited about our next exponential growth phase while being more mission-focused than ever! #HelpingFarmersWin! Backed by prominent investors and partners we are rapidly growing our full-stack platform and access to credit.

The Role:

As an integral part of the Marketing team, you will be responsible for:

- Managing and leading all the content programs for AgroStar across platforms and working with the Digital marketing team to best optimize its impact.

- Working with cross-functional teams and collaborating with content strategists, designers, copywriters, category managers, designers, tech developers, and product marketers.

- Strategizing content for farmers and Saathi partner apps in different languages based on user behavior and demographics.

- Creating compelling and impactful content for AgroStars Private Lable product launches.

- Content creation and ideation for social media (YouTube scripts, Instagram, Facebook) and user application, which is consumed by millions of users.

We have 134k YouTube Subscribers with 974 videos online and 5Mn plus downloads on PlayStore, with a 4.2+ rating. We are also very active on social media platforms like Instagram and LinkedIn.

Qualifications we look for:

- Bachelors/Masters Degree in Marketing or related field.

- 3+ years of relevant experience in creative, content & communication space for B2C products.

- Experience in creating and understanding content in English, Hindi, and Indian regional languages (Marathi, Gujarati, etc.)

- Someone who can work creatively around Business Inputs, enhancing their value through communication.

- Highly creative with experience in identifying target audiences and devising digital (Mobile Application) campaigns that engage, inform and motivate.

- Experience working on 360 marketing plans on several user touchpoints.

- Ability to work with cross-functional teams and collaborate with content strategists, designers, copy writers, researchers, and product marketers.

A bit more about us:

- The AgroStar Solution - as described by our farmers

- AgroStar Last-Mile Delivery - from the lens of our partner, Brijesh Thakkar

- An orange farmers story - Shri. Anil Deshmukh - Amravati, Maharashtra

AgroStar in the news:

- CNBC Startup Street - Interview with Shardul Sheth

- Series D Announcement - USD 70 Mn

- Banaskantha pomegranate farmers meet

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