Job Description

JOB LOCATION

Gurugram | Mumbai

JOB BRIEF

We are looking for a person who has a deep understanding of the affiliate & mobile marketing ecosystem and has relevant experience with mobile attribution platforms like AppsFlyer, branch, segment, firebase etc. Should be able to handle deliveries of mobile & web campaigns such as CPI, CPR, CPE, CPA, CPS, and others.

Objectives

You will be responsible to create and optimize Performance/Affiliate/Paid campaigns as per the business objective; Own weekly reporting for the same. The primary focus will be on Affiliate campaigns followed by other channels such as PPC. You will be handling the day-to-day management of campaigns with a heavy focus on getting the best ROI. Tweak your strategies by evaluating the Key Performance Indicators (KPIs) of all existing marketing channels to determine and make necessary adjustments to optimize performance marketing effectiveness. Lead a team of performance marketers to help conceptualize, develop and test campaigns to improve performance. Analyze the market, competitors, and audience- providing actionable insights

Roles & Responsibilities

Manage mobile delivery and ad ops of the campaigns. Help with New Business Acquisition. Account Management & Client Retention. Delivery Partners Management – Platforms, SSP, DSP, Publishers & Affiliates. Handling Publisher Engagement and Retention. Acquiring Potential partners. Negotiating terms with all new and existing publishers. Forming/negotiating strategic alliances with new and existing online partners. Exploring and expanding inventory for Mobile content offers for Value-added services. Finding and strategizing new sources of inventory for performance campaigns. Media planning for various Mobile advertising activities. Provide operational and monetization plans for campaigns and clients. Reporting on KPI, Revenue Generation & Growth. Integrate and Implement the mobile publishing tools and best practice system. Manage and mentor other Mobile Pillars – such as Ad Monetization, Production, and Operations. Must have an understanding of integrations with platforms such as Branch, Appsflyer, Adjust & others. Must have knowledge about all sorts of mobile ad frauds and their types to tackle such situations. Must have knowledge of all fraud detection tools such as Protect 360, Mfilter, and others. Should have good knowledge of the campaign setup process which includes activities such as S2S integration, GAID, IDFA, Macros, and other such day-to-day requirements to monitor it overall.

Who We Think Will Be a Great Fit?

2-5 years of experience in large scale performance/network marketing, mobile ads publishing and operations. Leadership experience with an entrepreneurial spirit in building and a growing team from the scratch. Very strong knowledge of the mobile ecosystem. Experienced in navigating mobile platforms (Apple, Google) throughout the entire lifecycle – from planning and buying for the campaign and meet client’s KPIs. Understanding of mobile KPIs, especially as they relate to forecasts, P&Ls, and deal evaluation Demonstrated ability to influence all levels of management, cross-functionally and externally