Job Description

Specialist / Lead - Affiliate Marketing - Fintech

About Company :
Our client is a fintech startup, revolutionizing the way Indians approach their finances - no matter where they work, what they earn, or how tech-savvy they are. To date, they have raised $150 Million in funding, and have maintained a sharp focus on identifying customers' banking pain points and crafting solutions that improve their experience.

Job Overview :

We are looking for a performance marketer, with specialization in affiliate marketing.

Key Responsibilities :

- Lead budget allocation and planning of digital marketing campaigns to drive user acquisition

- Execution of campaigns across affiliate channels to meet key performance metrics

- Drive and monitor A/B and multivariate experiments to optimize key performance metrics; Analyze findings, present recommendations, and scale as necessary

- Brainstorm new and creative growth strategies. Identify trends and insights, and optimize spend and performance based on the insights

- Measurement and reporting of the performance of digital marketing campaigns and assess against goals (return on investment and performance metrics)

Preferred Background / Experience:

- 2-5 years experience in performance marketing, with specialization in affiliate marketing

- Certifications in affiliate marketing would be preferred

- Self-driven, with the ability to collaborate effectively across teams such as Product, Brand, Content & Design

- Must be data-driven with strong problem-solving and analytical skills

- High degree of ownership in taking things to completion