Job Description

About More Retail Private Ltd (MRPL) MRPL is one of India\'s largest and fastest-growing Omni Channel Food & Grocery retailers. MRPL is committed to building India\'s most customer-obsessed business with the world\'s best omnichannel food and grocery experience and all of this on a massive scale. Purpose of the Role The custodian of this role will be responsible to accelerate MRPL\'s growth in the organized retail space by intensifying the pace of activations in the catchment to drive business growth. This includes identifying growth opportunities, articulating clear problem areas, crafting tailor made solutions and coordinating flawless execution of the initiatives to accelerate growth. The incumbent should possess strong analytical and strategic skills and good experience in on- ground activations to anchor this role. Excellence in Data management and analysis, efficient process management, well-executed brand initiatives, and effective collaboration with the other critical functions in the organization are a must. Principal Responsibilities Develop robust activation strategies for the overall MRPL brand and its BU\'s - Hypermarkets, Supermarkets and App in line with the organizational objectives Manage all regional marketing investments for the organization and provide a consolidated view Have a good understanding of marketing analytics and guide the agencies and regional marketing managers deliver on activation plans and execute strategy with clear and measurable ROI objectives by monitoring and analyzing the performance of campaigns against set KPI\'s/Metrics Responsible for planning and tracking NOBs (No. of bills) by store and by initiatives. Strong focus on process and mechanisms including Footfall/No. of Bills planning backed by clear logics and activation build Stay ahead of the curve on innovations, best practices and latest trend on offline and hyperlocal digital media Leverage MRPL\'s first party data for better targeting of shoppers. Manage cohorts basis business and marketing objectives KPIs - Number of bills, Member growth, Media efficiency - RnF, marketing spends to sales, cost per reach, spends on digital Communicate effectively with many cross-functional stakeholders (BU Operations and Regional Marketing teams) to ensure full support from relevant teams in executing the strategy Education and Experience 3-6 years of post MBA experience Experience of working with activation agencies & media partners, platforms, multiple local, regional & national stakeholders. Ability to manage expectations of a large and diverse central and regional marketing team. Strong orientation to collaborate. Excellent written and verbal communication skills and high bias Values Collaboration Customer Obsession Frugality Innovation Grit Integrity Growing Talent

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