Job Description

Job Purpose:To play a key role in achieving category growth & brand salience through planning and execution of activation\'s , promotions , merchandising and visibility interventions in multichannel environment.Responsibilities and Duties:Planning
o Build calendar for each activity & Program in line with business & brand objective with close
coordination with sales and marketing team.
o Developing activations program for consumers in close coordination with category managers
o Develop yearly merchandising & visibility plan on brand level in line with brand guidelines,
Sales feedback as well as Customers & Consumers \' insights across channels Parlour , GT,
Modern Trade & HORECA
Innovation
o Drive the innovation agenda for activation by briefing with activation partners in close
coordination with Category managers
o Bring innovations in various type of merchandising elements , Formats , substrate to drive
effectiveness and cost optimisations.
Launch Support
o Plan in coordination with Marketing and Sales the support for all new launches.
o Develop launch collaterals & merchandising material to support the launches -Permanent
visibility elements , POSM , Menu etc.
o Conduct periodically trade visit to assess new launches implantation in key markets.
Assess launch success & prepare closing report for major launches.
Execution Excellence
o Drive best in class execution of various activations & visibility programs and by close
coordination with centrals sales team and on ground teams
o Define clear goals and KPI\xe2\x80\x99s and cascading of the same down the line till the front level sales
team
o Manage activation & visibility budget efficiently & ensure cost policies are applied having in mind
optimization between quality & price.
Monitoring, Control & Reporting
o Pre & post execution evaluation through: estimated ROI, market feedback as well as market
data readings when applicable.
o Developing the SOP\xe2\x80\x99s , Reporting format and measuring the effectiveness of various program
against the set KPI\xe2\x80\x99sTraining & Developmento Developing robust training programs for the sales team- ISR/SO/ASM for effective execution of
merchandising and visibility across channel
o Developing training, merchandising and visibility modules for effective execution on groundo Functional Coordination
- Consult with other functions internally (Sales Team, Supply Chain, Marketing & Finance) as
well as externally (Agencies, Key Accounts & Shoppers) as necessary to gain information and
insights, as well as achieve results that are aligned with corporate and functional objectives.
- Conduct market visits in coordination with Sales Team & Marketing.Personal Attributes:\xef\x82\xb7 Ability to identify opportunities and effectively convince stake holders on ideas
\xef\x82\xb7 Ability to roll up sleeves, work with people and get execution.
\xef\x82\xb7 Ability to manage multiple scenarios and adhere to tight deadlines
\xef\x82\xb7 Ability to manage ambiguity
\xef\x82\xb7 Strong written and oral communication skills

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