Job Description

Role Name: Manager - Marketing

Location: Bangalore, Hyderabad, Chennai

Context:

Overall responsible for supporting the marketing efforts of the company's portfolio of products. The Marketing Manager will be responsible for independently managing a number of interdepartmental projects and events, while working closely alongside the Business Head on key projects.

Key Responsibilities:

- Will be responsible to develop, execute and measure marketing programs, campaigns and lead generation activities to support sales and drive the success of high-impact marketing initiatives.

- The successful candidate will drive digital and print marketing content and manage marketing programs that effectively position ACT products to generate sales leads for the business.

- Will also be part of the marketing team's effort to plan, direct, and implement the company's corporate brand and overall marketing communications strategy

- He/She will be responsible for communicating consistent messages across media channels and ensure that key, strategic messages are communicated to target audiences

- Will be responsible for marketing and communications deliverable that include: conference and trade show participation, the development and design of sales one sheets and presentations to prospects, Web content, email marketing campaigns, white papers, web videos, blog and other social media content, and trade show collateral

- As part of the Marketing team, s/he will also be responsible for managing media partnerships

- Responsible to liaise with corporate contacts, build and develop relationships

Educational & Experience requirements:

- MBA with 4 - 6 years of relevant work experience

- Must have knowledge and/or ability to quickly learn about online information services and data management, as well as marketing automation tools

- Must have strong copy writing skills and creative ideas

- Must work well with sales teams and clients

- Must have the curiosity and technical aptitude to learn about technical product details and quickly adapt to the rapid changes that evolve with marketing via web and social media

- Experience with various media/software tools is desirable