Job Description

Functional Reporting:

R&D Lead Packaging Development and Marketing - CMO

Location: Ahmedabad

Administrative Reporting: Lead Packaging Development

Role Purpose :

He/She to create a unique and signature style for the brands of Zydus Wellness through creative Packaging in-line with company Ethos and guidelines

Key Deliverables :

- He/She develop creative in-line with the brand architecture and cost-effective packaging designs.

- He/she will work to develop functional, eye-catching packaging designs that resonate with our target market and comply with respective country regulations.

- He/ She, should have a good eye for style and in-depth knowledge of packaging regulations.

- He/She should be able to analyze market trends and create product packaging that is both eye-catching and functional

Key Activities :

- Meeting with the design and marketing teams to discuss packaging specifications and budgets.

- Evaluating market trends and analyzing similar packaging designs.

- Brainstorming packaging ideas using hand sketches, verbal cues, words, and design software.

- Ensuring packaging designs accurately represent the companys brand and ethos.

- Selecting functional ideas and creating packaging mock-ups.

- Identifying suitable packaging materials and conducting feasibility studies.

- Collaborating with graphic designers and copywriters to finalize packaging text and graphics

- Completing final mock-up designs using computer modeling software.

- Presenting final designs to stakeholders and company managers.

- Should do a thorough ananlysis of consumer usage analysis

Key Interactions :

Interna : Internal Stakeholders

Nature :

- Packaging team

- Marketing team

- Consumer Insights team

External :

Nature : Designers, Vendors

Role Requirements :

Educational Qualifications : Degree from National Inst of Design

Experience (Type & Nature) : 3-5 years of experience in FMCG companies

Functional Competencies :

- Stakeholder Management

- Effective Communication

- Analytical ability, Logical thinking

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