Job Description

Responsibilities & Key Deliverables

Build intimate understand ing of local markets (culture, communities, category, competition, consumer, touch points etc. Build intimate understand ing of our Brand s (Target Consumers, Brand Idea, Brand Positioning, Portfolio Approach etc. Support Zonal Heads in Brand Building / Activation plans for the zone in the context of local market understand ing and business priorities (eg launches, local festivals etc. Understand and recommend relevant ideas from central pool of Brand Building ideas Fine tune them basis local understand ing. Identify, develop, pilot and implement local ideas eg leveraging local communication mediums, new sales channels, local activation opportunities etc. Develop the monthly / quarterly / annual Brand building plans for the Zone to deliver Zone volume targets. Ensure engagement and alignment with Zonal Head and State Heads. Ensure budget management. Ensure effective implementation of agreed Brand Building and Activation plans. Co-ordinate with central Marketing to ensure communication materials are available. Ensure alignment with Brand guidelines and Business priorities. Ensure high quality implementation on-ground. Set KPIs and ensure deliverables as per KPIs for each activity Build learnings for further improvement. Build a robust Lead Management System. Set robust monitoring systems Continuously build learnings. Monitor effectiveness of spends and recommend forward plans. Ensure impactful retail presence as per guidelines. Dealer showrooms. Brand Idea Displays. Customer engagement eg sales training. Dealer / sales engagement and motivation programs. Ensure effective implementation of rural marketing plans by managing the rural marketing agencies. Ensure effective implementation of central marketing programs. Build an effective CRM module for the zone a,A build customer database, enhance customer relationships and drive referrals. Develop local partnerships for local activation / PR / communication. Build relationships with local suppliers Drive cost leadership across communication materials and activities. Continuous engagement and feedback with Central Marketing Teams Help shape Central Marketing Plans Share learnings and new ideas Leverage best practicesEnsure continuous Brand and Business Immersion

Preferred Industries

Sales

Facility Management

Marketing & Comm

Education Qualification

Bachelor of Engineering

General Experience

6- 10 years

Critical Experience

Mahindra Leadership Competencies

Strategic Business Orientation_Business Perspective

Strategic Business Orientation_Anticipating and Leveraging Business Opportunities

Strategic Business Orientation_Strategic Foresight

Strategic Business Orientation_Global mind-set

Leadership through Sustainability_Strategize around,Sustainability Drivers

Leadership through Sustainability_Frugal mind set

Leadership through Sustainability_Stakeholder focus

Leadership through Sustainability_Triple Bottom Line Sensitivity

Customer Focus_Customer Sensitivity

Customer Focus_Customer Delight

Customer Focus_Service Orientation

Innovation Led Transformation _Idea Orientation

Innovation Led Transformation _Change catalyst

Innovation Led Transformation _Risk Taking with Responsibility

Result Orientation with Execution Excellence_Effective Project Management

Result Orientation with Execution Excellence_Passion for Quality

Result Orientation with Execution Excellence_Accountability for results

Result Orientation with Execution Excellence_Agility with discipline

Leveraging Human Capital_Exponential synergy

Leveraging Human Capital_Team development

Leveraging Human Capital_Entrepreneurial engagement

Leveraging Human Capital_Appreciating diversity

Weaving Passion and Energy at Work_Being Passionate about work

Weaving Passion and Energy at Work_Working without Barriers

Weaving Passion and Energy at Work_Blending Fun with work

Weaving Passion and Energy at Work_Learning from Failures

System Generated Core Skills

Brand Value Proposition

Consumer Insighting

Customer Relationship Management (CRM)

Marketing Strategy

Networking

Product Knowledge & Application

Sales Strategy

Sales Planning

Strategic Planning

Brand Positioning

Network Administration

Market Analysis

Brand Building

Brand Activation

Communication Skills

Business Planning

Budget Management

Lead Management

System Monitoring

Spend Analysis

Market Planning

Customer Engagement

Capability Building

Rural Marketing

Brand Marketing

Marketing Programs

Database Management

Building Strong Referral Networks

Marketing Communications Planning

Marketing Activation

Supplier Relationship Management

Cost Management

System Generated Secondary Skills