Job Description

Zonal Marketing Manager - Kurnool

Job Id: 5704

City: Kurnool, Andhra Pradesh, India

Department: Field Sales

Function: Sales, Marketing and Alliance

Employee Type: Permanent Full Time

Seniority Level: Associate




Description:

JOB DESCRIPTION
Reviewed: 1st June 18




JOB TITLE : Field Marketing Manager

DEPARTMENT : Sales & Field Marketing




POSITION REPORTING TO

Zonal Sales Manager


OBJECTIVE: Responsible for implementation of marketing strategies in the zone, subject to budget parameters at Zonal and Territory levels and support zonal sales objective.
JOB RESPONSIBILITIES: 1. Lead & support Business growth

• Work closely with SBU Marketing Head, Crop Managers and initiate development of campaign plans for brand promotion of specific products & Crop packages

• Facilitate the sales team in achieving their objectives/ budgets/ targets through:

(a) Enriching their product knowledge partnering with OE Team & drive LMS in their respective zones to build technical learning culture (b) Monitoring & reporting sales campaign with specific objectives like - liquidation, demonstrations and farmer meets, field days, conduct post market campaign audits (c ) Arranging promotional inputs timely such as leaflets, posters, banners, POP (d) Planning & Allocation of Demo samples (e ) Allocation and monitoring of “sales promotion” spend budgets at Zone and Territory level as per the potential and priorities (f) Responsible in selection & appointing of Temporary staff

• Assist in obtaining the sales permissions from the Department of Agriculture and arranging Principal certificates

• Maintain rapport with Agricultural Institutes, Research Stations, KVKs.

• Provide guidance in organizing “Product/ Strategy meets” and “Trade Meets”.

• Maintain data regarding dealers, farmers / village level.

• Provide weekly MIS to HO

• Work in consultation with Tactical Marketing Head on implementation of marketing strategy for respective zone

2. Improve Business Quality

• Implement crop specific/ product specific/ segment specific marketing strategies

• Drive strategy meets and trade meets in coordination with the sales team

- Develop market intelligence & knowledge conducive to business development, by assessing the crop - wise / product wise potential and existing market size

• Guide sales team in identifying the right product fit against competition.

• Give timely communication of relevant marketing information and submit weekly, monthly marketing reports for review

• Training / implementation of CRM applications & Ensure 100% utilisation.

Team Management

• Ensuring capability development of the FOs and improving the FO productivity

• Nurture and build a technically strong team for Sales

KNOWLEDGE

SKILLS

ATTITUDE/ MOTIVES/ BEHAVIOURAL TRAITS

JOB REQUIREMENTS



Knowledge of :

• Agricultural Sciences

• Crop Agronomy

• Pests and diseases control methods

• Farmers psychology

• Local language

Planning & Organizing

Integrity

EDUCATION :



Analytical skills

Proactive

Essential Qualifications


(Must possess):


Problem solving

Team working

B.SC (Agri)

• Geographical knowledge of the area

Risk assessment

Assertiveness

Desirable (Preferred qualifications) :

• Market intelligence (knowledge of competitors activities)

Interpersonal relationships

Customer orientation

RELEVANT EXPERIENCE


Timeliness

Minimum years :


8-12 years



NATURE OF CONTACT

INTERNAL CUSTOMERS*

EXTERNAL CUSTOMERS**

ANY OTHER SPECIFIC


Exchanging information

REQUIREMENT :


Answering queries

Extensive travelling


Dealing with complaints


Persuading or influencing for action

Working and staying in rural environment


Negotiating



Any other :

• Internal customers: Team members, colleagues, senior colleagues within and outside your department.

** External customers: Customers, clients, suppliers, business associates, public agencies etc.