Job Description

Zoho CRM Developer / Zoho Automation Specialist (Deluge, APIs, AI, Integrations)
Company Overview
Grainville India is a fast-growing rice processing and export company with global buyers across the USA, Middle East, Africa, and Europe. We use the Zoho ecosystem extensively across sales, marketing, support, automation, and analytics, and are now looking to customize automate deeply, and scale our Zoho setup.
Job Role
We are looking for a highly skilled Zoho Developer / Automation Specialist who can design, customize, automate, and integrate Zoho applications end-to-end.This is not a basic CRM role. The candidate must be hands-on with Deluge scripting, APIs, workflows, integrations, dashboards, and AI features across Zoho apps.
Requirements
Key Responsibilities
Zoho CRM - Advanced Customization
Advanced Zoho CRM customization (modules, layouts, fields, page layouts)
Writing Deluge scripts for workflows, validation rules, buttons, and functions
Building custom automation logic across sales pipelines
Dashboard creation & advanced personalization
Lead, deal, account, and contact lifecycle automation
CRM data hygiene, deduplication, and performance optimization
Zoho Desk & Support Automation
Configure and manage Zoho Desk
Ticket workflows, SLAs, assignment rules, escalations
Integrate Desk with CRM, SalesIQ, WhatsApp, and email
Custom views, reports, and dashboards
Automation using Deluge & blueprint workflows
Zoho SalesIQ & Chat Automation
Configure Zoho SalesIQ
Chat routing, bot flows, visitor tracking
Integration with CRM & Desk
Chat-based lead capture & automation
AI-driven chat & response optimization (where applicable)
WhatsApp API & Telephony Integration
Implement WhatsApp Business API with Zoho (via partners/tools)
WhatsApp templates, workflows, automation & CRM sync
Integrate Zoho PhoneBridge / Calling APIs
Call logging, tracking, and CRM linkage
Omnichannel communication setup (WhatsApp, chat, email, calls)
Zoho Marketing Automation & Campaigns
Manage Zoho Marketing Automation / Zoho Campaigns
Journey creation, lead scoring, segmentation
Email, WhatsApp, and multi-channel automation
Sync marketing data with CRM pipelines
Performance tracking & optimization
Zoho Forms, Writer & Canvas
Build advanced Zoho Forms with workflows & CRM integration
Create documents using Zoho Writer (templates, merge fields, automation)
Design and customize Zoho Canvas layouts for CRM UI/UX
Automate document generation (quotes, emails, reports)
Zoho People, Social & Other Apps
Configure Zoho People (basic HR workflows, if required)
Manage Zoho Social integrations with CRM & marketing
Use Zoho Analytics for advanced reporting & dashboards
Cross-app automation using Zoho Flow
APIs, Webhooks & Developer Tools
Work with Zoho APIs (CRM, Desk, Campaigns, SalesIQ, etc.)
Configure webhooks for real-time data sync
Third-party integrations (website, payment tools, marketing tools, WhatsApp providers)

Skills Required