Below are some of the responsibilities a YouTube marketer is expected to assume in their position:
Define and implement channel strategy, including long-term goals, go-to-market strategies, and key performance indicators within YouTube\xe2\x80\x99s search engine
Manage channel content, including live-stream events, digital media assets, social media marketing campaigns, and owned/earned/paid media
Create, maintain, and promote channel content, including videos and other assets
Develop and oversee channel community, including channel moderators, marketing managers, and network of channel partners
Manage and enforce channel policies and guidelines
Supervise channel operations, including staffing, facilities, and equipment
Develop channel marketing strategy and implement tactics, including paid and organic search, social, and display advertising
Manage channel communications, including social media, blogs, and other owned/earned/paid media
Oversee channel business analytics, including reporting, analysis, and optimization
Develop and implement channel budget
Job Qualifications and Skill Sets Below are the qualifications expected of a YouTube marketer:
Bachelor\xe2\x80\x99s degree in digital marketing, communications, ecommerce, or related field
2-4 years of experience in marketing, preferably at an agency or in-house
Expert knowledge of social media marketing, including paid and organic channels
Proficiency in MS Office, including Excel and PowerPoint
Strong verbal and written communication skills
Creative eye for design and video content
Excellent time management and project management skills
Ability to work independently and as part of a team