Job Description

Role and Responsibilities: Title creation to generate greater impact Maximize exposure through the use of SEO and thumbnail selection Increase the number of subscribers, video views, comments, engagement Leverage videos across other social media platforms for more views. Define and implement channel strategy, including long-term goals, go-to- market strategies, and key performance indicators within YouTube\'s search engine Manage channel content, including live-stream events, digital media assets, social media marketing campaigns, and owned/earned/paid media Create, maintain, and promote channel content, including videos and other assets Develop and oversee channel community, including channel moderators, marketing managers, and network of channel partners Manage and enforce channel policies and guidelines Develop channel marketing strategy and implement tactics, including paid and organic search, social, and display advertising Oversee channel business analytics, including reporting, analysis, and optimization Prepare weekly and monthly reports on the channel\'s performance Develop and implement channel budget Requirements, competencies and skills Expert knowledge of social media marketing, including paid and organic channels Proficiency in MS Office, including Excel and PowerPoint, Google Docs Strong verbal and written communication skills Creative eye for design and video content Excellent time management and project management skills Ability to work independently and as part of a team Education/Experience Preferred: Degree in Digital Marketing/Communications Relevant experience in Digital marketing in wellness center/hospitality industry. Meeting both of the above points is ideal. Experience 2 - 3 years of experience in digital marketing

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