Job Description

Company Description
Playto Labs is an early-stage angel funded startup by IIT Kanpur alumni, working to make kids future-ready through play. We are building toys, games and curriculum where kids can learn through play. Within a year of launch, we have paying customers from 33 countries and are working on a large international opportunity. The current core team at Playto Labs has earlier built Skyfi Labs where they developed 100+ experiential learning products for UG level students, authored papers in experiential learning and won awards. Those products have paying customers from 67 countries and are rated 4.6+/5 on Google and FB with 1000+ reviews. With such a background, the team is now working on building highly engaging learning-by-doing products for kids. Playto Labs has raised a round of funding from some amazing angel investors who have built and exited startups successfully. Most of them invested after first becoming customers of Playto and seeing how the product is impacting their own children.


Job Overview: We are seeking a highly motivated and experienced YouTube Category Manager to join our team. As a YouTube Category Manager, you will be responsible for managing and growing our YouTube channel by creating and executing strategies to increase engagement, subscribers, and views.
Responsibilities:

• Develop and implement content strategy to grow the #Youtube channel in line with business objectives
• Create and manage a content calendar for the YouTube channel
• Optimize YouTube content for search engine optimization (SEO) and platform algorithms
• Monitor and analyze channel performance metrics and use insights to optimize future content and strategy
• Identify opportunities for collaborations and partnerships to grow the channel
• Collaborate with internal stakeholders to ensure alignment between the YouTube channel and overall marketing and branding initiatives
• Manage YouTube channel budget and allocate resources effectively to achieve goals
• Stay up-to-date on the latest trends and best practices in YouTube marketing and incorporate them into the channel strategy

• Bachelor\'s degree in Marketing, Communications, or related field
• Proven experience as a YouTube Channel Manager or related role
• Experience with content creation, content strategy, and video production
• Strong analytical skills and ability to use data to drive decision-making
• Excellent communication and collaboration skills
• Knowledge of YouTube SEO, analytics, and monetization
• Understanding of the YouTube algorithm and platform best practices
• Creative thinker with a passion for digital marketing and content creation