Growth Marketing Manager
- Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, ebooks, reports, webinars, infographics, etc.)
- Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers)
- Manage the strategy and setup of all paid campaigns
- Manage both on-page SEO and off-page SEO for the company
- Measure results and optimize the lead nurturing workflows for different segments to convert leads into customers
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