Job Description

Designation: Assistant Manager-Product MarketingJob Type: Full timeSalary: Best in the IndustryJob Location: ffreedom App HQ - Brigade Software Park, BSK 2nd Stage, Bengaluru, Karnataka - 560070As an Assistant Manager - Product Marketing at ffreedom App, you will shape and drive the marketing initiatives for our product suite. This role requires you to develop strategic user engagement plans, and prepare adequate marketing collateral. In this role, you\'ll work closely with cross-functional teams ensuring our communication resonates with our users and meet their needs.Responsibilities :- Develop comprehensive product marketing strategies and plans to drive awareness, adoption, and revenue growth for ffreedom App.- Conduct research to identify ffreedom app user\'s needs, user journey, and competitive landscape, and use the insights to inform product positioning and messaging.- Collaborate with product management teams to understand product features, benefits, and differentiators, and translate them into compelling value propositions.- Develop and execute go-to-market plans for new course launches, including market segmentation, target audience identification, and campaign strategies.- To support sales and marketing efforts, create effective product marketing collateral, such as product presentations, creative copy, white papers, and case studies.- Collaborate with cross-functional teams, including sales, content, and product development, to ensure consistent messaging and alignment of product marketing initiatives.- Conduct competitive analysis to identify market opportunities, threats, and areas for differentiation, and develop strategies to effectively position our products.- Track and analyse key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives and make data-driven optimization.- Develop and maintain strong relationships with key stakeholders, including sales teams, customers, and industry influencers, to gather feedback, gain insights, and drive success.Experience and Qualifications :- Bachelor\'s degree in Marketing, Business Administration, or a related field.- 2-3 years of experience in product marketing.- Hands-on experience of User Engagement Tools-Moengage, Clevertap, WebEngage- Strong understanding of marketing principles, including market research, segmentation, positioning, and messaging.- Excellent written and verbal communication skills, with the ability to craft compelling product narratives and present information effectively.- Demonstrated experience in developing and executing successful go-to-market strategies for new products.- Analytical mindset with the ability to interpret data, track KPIs, and make data-driven recommendations.- Strong project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines.- Collaborative and team-oriented approach, with the ability to work effectively with cross-functional teams.- Knowledge of the industry, market trends, and competitive landscape. (ref:updazz.com)

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