Job Description

The key purpose of the role is to lead cross-functional delivery team to own end-to-end capability and tech platform for customer journey from traffic lead-acquisition for Direct to Customer sales for Parts, Accessories and merchandise business. The role is responsible for the definition of customer-centric items or user stories designed to maximize on leads, orders and sales by collaborating with Tech, Sales and Marketing teams.

Key Responsibilities
Define the Product Roadmap and Strategy in alignment with the Business goals.
The role has the responsibility of working with relevant cross functional teams in IT, Sales, Marketing for end to end capability development for digitally for Hero Vehicles through website.
The role will have one foot in the daily work of the Scrum teams, and one foot in the future. The role will visualize, plan and execute consumer journey which users love.
In the daily routine the product owner will work with teams of engineers, designers, digital marketers, analytics experts and user experience and visual designers, sales leads and direct sales to build capability to drive online sales via website .
This role is responsible for the definition of customer-centric items or user stories designed to maximize on orders and sales. Develop and define user stories / items and acceptance criteria from the feature and capability roadmap.
Responsible for landing page ; UI/UX, Digital journey design including active A/B testing

Skills Information
Atleast 3 years in Product Management at a product company
Expertise in CRM, Adobe Suite including DMP, AEM and Analytics.
Strong knowledge and understanding on digital lead funnel management , UI/UX and analytics
Good understanding of SEO
End to end understanding of Traffic- lead conversion journey and has hands on experience on the same
Worked on Product Development, strategy & execution
Ability to think strategically and execute with a keen eye for details
Knowledge of Agile tools
Good communication, MIS and MS-excel skills

Education

Relevant Experience
B. Tech
MBA from tier I, II college would be preferred
8-12 years

Certification

Job Segment: User Experience, Direct Sales, Product Manager, Product Development, Technology, Sales, Marketing, Operations, Research
Education: MBA/ PGDMr r r r r r r BE/ B.Tech (Engineering)
Industry: Automobiles/Auto Component/Auto Ancillary, Consumer Durables/FMCG

Skills Required