Job Description

What\'s the role SUMMARY OF JOB As a Web Analytics Manager, you will be in charge of delivering performance analysis related to the HERE web ecosystem: here.com, platform.here.com, navigation.com Your focus is to ensure the analytics tracking are set so you can capture on-site performance, report and analyze web performance and connect with off-site business impact (leads gen, pipeline, media). As the expert of Web Analytics and a true analytical mind, you will support various web property owners by providing them the visibility they need to improve their site performance. You will contribute in educating the marketing groups to build a data-driven and performance mindset. A large component of the role will be around understanding the marketing impact, the associated data and the people driving those initiatives. MAIN RESPONSIBILITIES Manage on-site tracking for web analytics Design reports and provide analysis for day-to-day web performance and ad\'hoc web analytics Closely collaborate with web property owners to become and extension to their teams, understand their roadmap and provide reporting and analysis Create and automate dashboards and reporting solutions Support with tag management, media performance tracking and GDPR compliance tools Play a key role in marketing analytics initiatives like tracking, attribution, pipeline and revenue forecasts Collaborate with data engineering and digital marketing specialists to embed necessary tracking in user flows and coordinate ingestion of new data sources Build presentations to communicate key performance take-aways in a concise, easy to understand manner for stakeholders Who are you 7+ years of experience in Web Analytics, ideally in a SaaS environment (Tech or Software industry) 3+ years of experience with javascript in the context of tag management Deep technical knowledge of web analytics and tracking, true expert in Adobe Analytics and Adobe Launch is a must. Also knowledge of Tealium, MS Excel, Tableau, Amplitude and DW ecosystem concepts would be a plus Familiar with MarTech echosystem and leads management cycles also a bonus Used to track impact from marketing channels (social media, paid search, display, organic, etc.) Exceptional attention to detail and excellent coordination and organization skills, with the ability to manage multiple inputs and to organize data effectively Good communication skills and storytelling. Capable of sharing complex insights in a clear and simple language HERE is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, age, gender identity, sexual orientation, marital status, parental status, religion, sex, national origin, disability, veteran status, and other legally protected characteristics. Who are we HERE Technologies is a location data and technology platform company. We empower our customers to achieve better outcomes - from helping a city manage its infrastructure or a business optimize its assets to guiding drivers to their destination safely. At HERE we take it upon ourselves to be the change we wish to see. We create solutions that fuel innovation, provide opportunity and foster inclusion to improve people\'s lives. If you are inspired by an open world and driven to create positive change, join us. Learn more about us on our YouTube Channel.

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