Establishes marketing goals based on past performance and market forecasts Oversees current offerings and comes up with initiatives for new products or services Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies Works with marketing staff to develop detailed marketing plans for all media channels and sales teams Approves and oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects
Responsibilities:
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