Job Description

Description

Position at Wavemaker

Reporting of the role This role reports to: Client Lead

Reporting of the role

This role reports to: Client Lead 3 best things about the job: * Working with one of the largest advertisers in India and India\xe2\x80\x99s Most Trusted Brand of India since last 7 years

• Opportunity to innovate across touch points and work as an integrated team with Creative, Digital, Rural, Digital, Shopper, Ecommerce and PR partners
• Role that covers all media in the POE spectrum

In this role, your goals will be:

In three months:

• You would have complete knowledge of relevant categories
• You would have understanding of WM functions and operating processes
• You would have understanding of managing media business with end to end campaign management
• You would have been able to understand the client working style and deliver on their day to day requirements and start building relationships with the key decision makers within the current pipeline

In six months:

• You would have worked on set of brands and take complete ownership of the same
• You would have developed a good client relationship

In 12 months:

• You will need to independently work on client requirements
• You will need to train and mentor new joinees
• You will have accountability on IMC, Media Strategy

What your day job looks like at Wavemaker:

• Be able to translate business and marketing strategy into media strategy
• Strong experience in the craft of media planning, from comms planning to tactical media plans across media
• Deep knowledge and experience with multi-channel marketing, TV and digital media
• Ability to create audience driven solutions for brands, not just media channel driven
• Strong strategic mind who can express ideas in a concise and articulate way
• Good track record of pushing through innovative ideas
• Meet Channels /Publication / Aggregator\xe2\x80\x99s and identify opportunities for brands
• Have a strong opinion, and not be afraid to voice it in the room
• Strong collaboration and team work with counter parts
• Lead IMC for specific brands
• Drive business growth for Red Fuse India though identification and scaling of projects that can generate revenue for Red Fuse India

What you\xe2\x80\x99ll bring:

• Experience of working with measurement partners (Nielsen, Kantar, Comscore)
• Ability to collaborate and work with specialists in other functions
• Good team member who contributes positively to the overall success of the agency
• Experience in Integrated Marketing Communications
• Track record in client management and experience in client engagement
• Strong presentation skills and articulate and confident demeanour
• History of integrating digital into a broader agency environment
• Familiar with Wavemaker\xe2\x80\x99s RGP and Momentum thinking will be added advantage

Minimum qualifications:

• 7+ years of Experience working on a large client
• MBA \xe2\x80\x93 Marketing

More about Wavemaker:

We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world\xe2\x80\x99s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.

Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it\xe2\x80\x99s not easy, but if it\xe2\x80\x99s in you, we will get it out of you.

Our 7,600 people across 90 markets provoke growth for some of the world\xe2\x80\x99s leading brands and businesses. Our attitude of Positive Provocation is enabled by:

• deep knowledge we have of our clients\xe2\x80\x99 business
• confidence to challenge what\xe2\x80\x99s gone before
• the support to go further than we thought possible

We are a part of GroupM, WPP\xe2\x80\x99s global media investment management company. Discover more on , and About India:

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there\xe2\x80\x99s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity \xe2\x80\x93 it\xe2\x80\x99s about belonging. We celebrate the fact that everyone is unique and that\xe2\x80\x99s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

Wavemaker