Job Description

Description

Position at Wavemaker

Reporting of the role

This role reports to Chief Creative Officer

About Wavemaker

Wavemaker is a billion-dollar revenue agency that sits at the heart of GroupM and WPP. Our ambition is to be the most distinctive and admired media, content and technology agency in the world.

Wavemaker is a global network that operates locally in over 90 countries and 139 offices. We are aligned behind our purchase journey obsession, and we help our clients translate audience behaviours and insights in to smart decisions for today and tomorrow. Our commitment to our clients it to be the \xe2\x80\x9cFuture Makers\'. We demonstrate this in how we think, how we work and our relationship to technology and content to better serve their needs. We are leading the way in re-inventing the role of a media agency in the digital age, embracing media planning and buying, but fit for the modern marketing requirements of seamlessly connecting media, content and technology.

To do this, we attract experts from diverse backgrounds that can share in our vision for the future.

We believe in the essential relationship between the vitality of our 8,500 people and our commercial success. This can best be encapsulated in the values we uphold, and the way in which we demonstrate our commitment to them. We are Passionate, Agile, Collaborative, Entrepreneurial and Diverse (PACED)

With PACED as our backdrop, we require our people to be self-starters, with high standards. We know that \'great teams still have star players\', and we expect everyone to bring their own uniqueness to the party and contribute their value with their own flair. We do not tolerate exclusion of team members and their ideas. We are here to make waves with our clients, and we can only do that as a collective.

Overall objective

To: * To make the branded content business a sustainable growth multiplier for WM India

• To become the client\'s trusted partner for communication that is beyond advertising
• To build a pioneering business unit that will attract the best of talent in the content industry

By: * Developing & executing successful content strategies for key clients, through a combination of original and associated content

• By creating a mutually profitable ecosystem between creators, platforms and brands
• Evangelizing great ideas and ensuring they reach their true potential in terms of value, through stakeholder buy-ins.

3 best things about the job: * To be at the forefront of culture marketing

• Deep learning of multiple aspects of content marketing - creating IPs, measurement, technology, advocacy and much more
• Being a part of a vibrant subculture within GroupM

In three months, you would have: * Created a branded content strategy for the Top 5 clients

• Ideated and closed at least 2 large, new projects
• Built a relationship with at least 3 CMOs of large brands
• Become extremely comfortable with a data driven approach to content

In six months, you would have: * Been part of a large IP creation exercise for a brand

• Would be 100% comfortable working with internal (GroupM, WPP) and external partners
• Taken the region on course to achieving the revenue targets
• Met at least 5 clients and created a pipeline for the next six months
• Inspired the second line and created sustainable processes that all stakeholders are comfortable with
• Established a strong trust-based relationship with internal client leaders

In 12 months, you would have: * Met or exceeded the annual revenue targets for South

• Created at least 5 water-tight, profitable client relationships
• Created new revenue streams - with new clients or new models
• Created a PR profile for yourself
• Contributed to winning at least one elite National or Global award
• Hired members in the team in line with our D&I (diversity & inclusion) guidelines

Responsibilities of the role:

• P&L - Management and running of a profit centre responsible for services rendered across Content (TV, Film, Digital, Social, Mobile, Sports and Live Events) for WM India (West) Clients
• Project management - Development, pitching and execution of projects across clients
• Deal negotiation and closure with partners, rights owners and clients, for a win-win proposition for all parties concerned
• People leadership - inspire a team that is creative and performance driven in equal parts and represents a positive and vibrant sub-culture
• Creative leadership - conbute to the creative engine of Wavemaker content, contributing and collaborating with the central creative team
• Collaboration - Working closely with the central GroupM team for market opportunities and execution and with business teams and GMs for brand / client understanding.

Wavemaker