Job Description

Overview Of Job

We are looking for a reflexive and collaborative qualitative researcher to spearhead relevant research activities. The qualitative researcher will be required to propose meaningful project ideas, source adequate human and financial capital, and secure entry into spaces by forging respectful relationships. .
This role reports to: Business Head – Wavemaker

3 Best Things About The Job

• Most Dynamic Data and Technology Innovation led work environment
• Client centric approach – Based out of Client location – direct action ability
• Get to work with best clients in the industry
• Part of most exciting innovation hub – Content/ Creative/ Insights/Technology/ Measurement

In Three Months

In this role, your goals will be:

• Work as part of a team to contribute to the Product & Strategy function and streamline operations/ reporting with minimal supervision
• One big win with Insights driving action ability towards Media, Communication, Campaign
• Be the qualitative storyteller from the analysis and design analysis in tune with the client’s requirements
• Learnings & Certifications

In Six Months

• Assisted Business team on pitches for new business
• Create customised research/ insights solutions to solve a business challenge
• Independently manage a small team to deliver on client requirements
• Drive meetings and present analysis to the team and clients

In 12 Months

• Emerged as the go-to person both internally and amongst clients for all measurement requirement
• Become proficient is escalation handling and resolve conflicts
• Successfully mastered the art of winning pitches and awards
• Created new data and technology partnerships

What Your Day Job Looks Like At Wavemaker

• Fun, Relaxed and highly motivated work environment
• You will be coordinating on deliverables internally and externally
• You will continuously re-invent the insights engine and translate it into more structured outcome.

What You’ll Bring

• Based on client requirements, work with the larger Wavemaker/GroupM team in identifying solutions, evaluate partners, create project plans and manage those projects
• Pro-actively identify opportunities / projects that are relevant and aids client’s business
• Understand client objectives, category/competitive trends for various product categories
• Explore and evaluate external partners on an ongoing basis.
• Innovate on process – automated and manual to achieve operational efficiency and better quality of insights and reports
• Timely and quality execution of existing listening/insight projects with set objectives defined by agency and client
• Tracking time-resource engagement for all projects to ensure timely deliveries
• Consult with client / agency to better reports and make them insightful and value adds for clients with live recommendations
• Understanding of Quantitative and Qualitative research techniques
• Know your tool well – Knowledge on social listening tools.
• Understanding of Content & Social platforms
• Strong grasp on technology
• Strong understanding on Content and Culture cohorts
• Understand client objectives, category/competitive trends for various product categories
• Experience with data verification, quality control and analytics.
• Experience presenting deliverables with commentary, verbatim and visualization of data through PowerBI

Minimum Qualifications

• Post Graduate – Management/ Statistics/ Research
• Proven experience as a Qualitative researcher
• Expert knowledge about fitting qualitative stances and methodologies
• Abreast with the latest tools & innovative research methodologies
• Minimum 6 years of relevant experience
• Experience in a market research firm, a market intelligence division of an IT MNC or Software industry, looking to further their career in Consulting and advisory
• Experience in the FMCG/ Banking/ Financial Services industry with marketing and product management portfolios, is advantageous.
• Good research skills, including data process, experienced in applying professional consulting and Research models
• Effective in both verbal and writing when presenting / packaging research deliverables to the clients and public
• Excellent written and verbal skills in English
• Excel in executing in an orderly, organized and structured fashion
• Able to multi-task and have a strong capability to meet demanding timelines and customer expectations.
• Committed to engaging in honest reflexivity
• Enjoy working in fast paced environment with the ability to learn and master new areas quickly
• Excellent PowerPoint Skills

More about Wavemaker We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales. Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you. Our Attitude Of Positive Provocation Is Enabled by Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and businesses. deep knowledge we have of our clients’ business confidence to challenge what’s gone before the support to go further than we thought possible We are a part of GroupM, WPP’s global media investment management company. Discover more on wavemakerglobal.com, Twitter and LinkedIn for more information, go to www.wavemakerglobal.com
About India 2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale. At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done. GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with