Job Description

Strategic Planning:

• Identify and analyze potential international markets for food product expansion.

• Develop and implement comprehensive international marketing plans aligned with overall business objectives.

• Set market penetration goals and KPIs for each targeted region.

• Conduct market research to understand consumer preferences, competitor landscape, and regulatory environment in different markets.

Brand Management:

• Adapt brand messaging and positioning to resonate with diverse international audiences while maintaining brand consistency.

• Oversee the development of localized marketing materials and campaigns for different regions.

• Manage brand reputation and ensure compliance with international branding guidelines.

Product Launch and Marketing Campaigns:

• Lead the development and execution of product launch strategies for new food products in international markets.

• Design and implement targeted marketing campaigns across various channels including digital, social media, PR, and trade shows.

• Collaborate with sales teams to ensure effective market penetration and distribution strategies.

Market Analysis and Insights:

• Monitor market trends, consumer behavior, and competitor activity in international markets.

• Analyze sales data and marketing performance metrics to identify areas for improvement.

• Provide insights and recommendations to senior management regarding international market opportunities.

Team Management:

• Lead and mentor a team of international marketing professionals across different regions.

• Build and manage relationships with key partners such as distributors, retailers, and local marketing agencies.

• Foster a collaborative work environment focused on achieving international growth goals

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