Job Description

Key Responsibilities1. Visual Strategy & Brand Identity

Develop and implement seasonal VM guidelines that highlight leggings, sports bras, and athleisure collections. Ensure all visual displays reflect brand positioning: performance-driven, stylish, body-inclusive, and trend-driven. Maintain consistency across stores, pop-ups, shop-in-shops, and digital merchandising.

2. Store Presentation & Execution

Create impactful window displays that showcase hero leggings, key fits, fabrics, and color stories. Regularly update mannequins with new arrivals, bestsellers, and coordinated looks. Optimize product zoning--fit, functionality, and usage (training, yoga, lifestyle, compression, sculpt). Ensure leggings sizing, colorways, and product stories are clear and easy to navigate.

3. Commercial & Sales Support

Partner with retail and merchandising teams to drive category performance. Analyze weekly sales data to adjust displays based on sell-through, slow movers, and upcoming launches. Implement VM strategies around promotions, seasonal campaigns, and new product innovation.

4. Store Training & Communication

Train store teams on VM standards, product features (fabrics, waistband types, compression levels), and storytelling. Provide clear execution guides, planograms, and product display standards. Conduct store visits or virtual walkthroughs to audit VM compliance and share actionable feedback.

5. Cross-Functional Collaboration

Work with marketing on campaign launches and influencer activations. Align with design and merchandising teams to understand new product features and key marketing drivers. Partner with store operations to ensure fixtures, lighting, and props support premium product presentation.
Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits:

Flexible schedule Provident Fund
Work Location: Remote