Job Description

:Role Overview:We are looking for a seasoned Creative Lead who will drive Van Heusens visual identity and creative excellence. This individual will lead the development of a center of excellence, ensuring cohesive brand expression across all consumer touchpoints. The role demands expertise in design strategy, 3D renders, retail identity, and communication design, contributing to a stronger, more impactful brand experience.Key Responsibilities:1. Brand Identity Development:

• Develop and maintain a consistent visual and creative language for Van Heusen.

• Lead initiatives to build distinct retail identity systems and fixtures that reinforce brand salience.

• Retail marketing partnerships to elevate NSO, Take off & marquee retail events.

2. Design Execution and Oversight:

• Oversee creative execution for all retail spaces, including store layouts, fixtures, and window displays.

• Manage graphic and communication design, ensuring alignment with brand guidelines.

• Translate and build upon a single direction approach across channels.

3. 3D Visualization and Rendering:

• Use advanced 3D rendering tools to create impactful spatial designs for retail environments, identities

& fixture design.

• Collaborate with external partners - architects/ agencies and VM teams to bring designs to life.

4. Collaboration and Mentorship:

• Collaborate with the Corporate VM & Regional VM teams, fostering innovation and upskilling in design

implementations and drive executional excellence. Work closely with stakeholders (Retail, B&M,marketing, design) to provide proactive support.

• Establish best practices for creative workflows and processes to improve efficiency for creative teams.

• Guide external design agencies and internal teams to deliver world-class creative solutions.

Skills and Expertise Required:

• Strong expertise in retail identity, fixture design, and brand storytelling.

• Proficiency in 3D design and rendering software such as Autodesk 3ds Max, SketchUp, or Rhino.

• Advanced knowledge of graphic design tools like Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Familiarity with visual merchandising principles and communication design.

• Strong understanding of materials, production processes, and prototyping.

• Excellent project management and cross-functional collaboration skills.

Key Software Proficiencies:

• 3D Design Tools: Autodesk 3ds Max, SketchUp, Rhino, Blender.

• Graphic Design Tools: Adobe Photoshop, Illustrator, InDesign.

Qualifications:

• Bachelors or Masters degree in Design, Architecture, Visual Arts, or related fields.

• Proven experience in working on creative teams and delivering large-scale retail or design projects.

Pre requisites: resume, portfolio, and a cover letter detailing relevant experience

Aditya Birla Group