Job Description

Responsibilities will include:

- Working with the Product Manager and key team members to identify KPIs for growth.

- Maintaining the growth roadmap and backlog, which includes working with cross-functional teams to define actionable plans for increasing user acquisition and the expansion of our player community.

- Management, prioritization, and implementation of experiments based on the ICE scoring model.

- The implementation of these experiments would primarily be on key social media platforms such as Facebook, Twitter, Reddit, etc.

- Reviewing the success of existing experiments, and iterating on the growth strategy based on new insights.

- Seeking out creative and innovative ways to solve problems related to growth by embracing and working with constraints.

- Discovering and investigating new platforms and strategies that would help our games to reach new audiences, this includes having a keen understanding of how to leverage on different social media platforms and any other new channels.

- Performing market analysis and deep-dives on our key player segments to develop insights that would help us to improve player onboarding and early retention.

- Compiling reports and presenting your findings to drive effective business and strategic decision-making on our game.

Skills:

- You have at least 5 years of experience in a Marketing, Analytics or similar role.

- You have a strong passion for playing all types of games across multiple genres, and mobile games in particular.

- Having experience working in the games industry as well as digital marketing and its related tools (Google Analytics, Omniture, etc.) will be an added advantage.

- You pay strong attention to detail and have a curious mind that is geared towards finding new and inventive ways of solving problems within constraints.

- You have fluency in the usage of social media platforms to implement experiments and campaigns.

- You are results-driven and have a user-centric mindset, with excellent analytical skills and the ability to work with data to identify key trends and themes.

- You possess excellent communication skills such that you would be able to structure and present your findings effectively.

- You have a strong collaborative mindset.