Job Description

Requirements and skills:

- Proven 8 - 10 Years of work experience as senior role in Marketing domain

- Technology exposure such as Geospatial, IoT, Big Data, Blockchain etc.

- Experience working in high tech industry such as cloud solutions, energy, Geospatial etc.

- Demonstrable experience designing and implementing successful marketing campaigns

- Solid knowledge of SEO, web analytics and Digital Campaigns

- Experience with CRM software and digital marketing tools and techniques

- Experience in leading rich media creation work

- Strong leadership skills

- Excellent communications skills

- Strong analytical and project management skills

- Strategic mindset, with ability to make decisions.

- MBA in Marketing, Communications, or relevant field

Roles and responsibilities:

- Work closely with leadership and sales teams and identify market positioning, segmentation, and messaging for products & Services.

- Achieve product visibility through various marketing outreach channels.

- Design and execute marketing campaigns including webinars and drip campaigns and explore other avenues for promotion.

- Collaborate closely with video production, design and content teams and ensure high quality collaterals are generated on time.

- Ownership of the product website.

- Work closely with the data research team and ensure vetted high quality target databases are used for campaigns.

- Close collaboration and support to product development and sales teams.

- Develop and implement a cohesive marketing plan to increase brand awareness.

- Set current and long-term goals for internal teams.

- Design and review the Marketing department\'s budget.

- Build relationships with media and stakeholders through creative PR strategies.

- Monitor all marketing campaigns and improve them when necessary.

- Prioritize marketing projects and allocate resources accordingly.

- Prepare regular reports and presentations on marketing metrics for the CEO.

- Conduct market analysis to identify challenges and opportunities for growth.

- Provide guidance and ideas to organize effective marketing events.

- Forecast hiring needs for the Marketing department.

- Participate in the quarterly and annual planning of the company\'s objectives.

- Track competitors\' activities

Key performance Indicators:

- Website traffic increase and social media followers

- Generation of leads

- Execution of events and webinars

- Online publications

- Production of Video and respective collaterals

- Outreach campaign efficiency

- Partners engagement management

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