Job Description

Lead - Product Marketing (Varroc Engineering - Aftermarket Division)Base Location : Aurangabad, MaharashtraRole Summary :- This is a strategic role which will understand the market potential for the product portfolio, customer needs and our offerings, prepare GTM (go to Market) strategy, competition analysis and will create a marketing program to increase the sale & profitability of the product category.Type of Role : Individual Contributor - Travel %: 30-40%Ideal Profile : - Academics : MBA (good to have, not mandatory), B.Tech. preferred- Experience : 3-15 years of experience in Product Marketing, preferably managing new product development, marketing strategy- Strong knowledge/interest in the automobile industry preferredReports to : Operations Head (closely working with Pan India Sales team and Business Leadership team)Market Research :- Conduct the market research and estimate the potential analysis of particular product category.- Identify feasibility, customer requirement, and competitive scenario.- Develop and implement a comprehensive category strategy aligned with overall business objectives.- Collaborate with cross-functional teams to align category business plans. Product Portfolio Management :- Curate and manage the product portfolio within the assigned category.- Analyse product performance and make data-driven plans.- Ensuring product profitability through optimum scheme spends & cost optimization.- Introduce new products to enhance the category offering and meet business potential.Sales Strategy & Execution Plan :- Develop and execute strategies to drive category sales and achieve revenue targets.- To create effective promotions and pricing strategies.- Understand Value Proposition - Understanding Customer Needs and our Offering.- Prepare Competition analysis and Pricing Strategy - Design & develop Sales promotional schemes to increase the sales & profitability.Marketing & Promotions :- Create effective marketing promotions and activation programs.- Coordinate with third party agencies to carry out activations.Vendor Management :- Suggest technological developments affecting the demand scenario with time (e.g. trends in BS6, NPD for Honda/Hero/TVS bikes etc.)- Establish and maintain strong relationships with vendors and suppliers.- Coordinate with VD team for favorable terms, pricing, and contractual agreements to optimize margins.Cross-Functional Collaboration :- Work closely with marketing teams to create impactful campaigns and promotions.- Collaborate with the supply chain and operations teams to ensure optimal inventory levels and on-time delivery.- Conducting training and product knowledge sessions for the sales team (ref:updazz.com)

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