Job Description

MyGate, India's largest community App is present in 25000+ societies and used by over 3 millions users. The role will include creating a comprehensive content and engagement roadmap to make societies and its residents more engaged on the App

Responsibilities

? Own, plan and execute the end to end App user engagement plan

? The role will entail driving engagement via content, creatives, UGC and other innovation ideas

? Constantly strive to create ideations and opportunities for generating UGC on the app which can be of value to the other users on App

? Work closely with multiple internal and external teams to understand society resident user personas and device engagement strategies

? Work closely with the marketing team to develop In app and external media content campaigns for societies, neighborhoods and cities under the scope of MyGate

? Organize various virtual inter and intra community events, competitions and other engaging forums to drive community residents to interact with each other via App

? Build relationships with users who have a high content creation record on MyGate and work to promote more user generated content within the App

? Coordinate with Marketing, PR and Communications teams to ensure brand consistency

? Develop monthly reports on emerging media and content trends that will be submitted to the management and executive teams

? Liaise with Development and Sales departments to stay updated on new products and features and promote the same using the campaigns driven by the team

Requirements and skills

? Proven work experience as a content and user engagement driving manager. Preferably 2-3 years of work experience

? Experience launching content and community initiatives (e.g. building an online forum, launching an ambassador program, creating an event series and writing an email newsletter)

? Ability to identify and track relevant engagement metrics (e.g. repeat attendance at events)

? Excellent verbal communication skills.

? Excellent writing skills

? Hands on experience with social media management for brands

? Ability to interpret website traffic and online customer engagement metrics

? Knowledge of online marketing and marketing channels

? Attention to detail and ability to multitask

? Degree/specialization in marketing/Content Creation/Media studies will be preferable