Job Description

Position: Digital Marketing Executive
Location: Kolkata
Experience: 2-4 years preferred
Qualification: Graduate in Marketing, Mass Communication, or relevant field
Job Overview
We are seeking a creative and dynamic Digital Marketing Executive for our Kolkata office who can manage digital campaigns and also create engaging video content for various platforms. The ideal candidate will have hands-on experience in digital marketing tools, social media, content creation, and video editing.
Key Responsibilities
Plan and execute digital marketing campaigns across Google Ads, Facebook, Instagram, and LinkedIn
Manage social media pages and grow brand presence organically and through paid campaigns
Create engaging short-form video content for reels, ads, and YouTube
Shoot and edit videos using tools like Adobe Premiere Pro, Final Cut Pro, Canva, or CapCut
Develop content calendars and coordinate with the design/content team for timely posting
Track performance of campaigns (Google Analytics, Meta Ads Manager) and prepare weekly reports
Manage website SEO and ensure regular updates and content optimization
Work closely with internal teams to plan marketing strategies and execute branding activities
Key Skills Required
Proficiency in digital marketing platforms (Meta Ads, Google Ads, SEO tools)
Video shooting and editing (Must have practical experience)
Strong copywriting and content development abilities
Good understanding of current digital trends and platform algorithms
Basic knowledge of Canva, Photoshop, or any graphic tools is a plus
Strong communication and time management skills