Job Description

Job Summary . Unit Manager - Debt Management Services - Corporate Reputation Management/Senior Unit Manager - Debt Management Services - Corporate Reputation Management Job Purpose We are looking to hire an experienced SEO specialist to scale our o

Job Summary . Unit Manager - Debt Management Services - Corporate Reputation Management/Senior Unit Manager - Debt Management Services - Corporate Reputation Management Job Purpose We are looking to hire an experienced SEO specialist to scale our organic efforts, manage all search engine optimization and marketing activities related to specific corporate and business objectives. He will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks, including managing SEM campaigns on Google, Yahoo and Bing in order to maximize ROI (need basis). Job Duties & Key Responsibilities . Duties and Responsibilities - Content creation and publication . Create content for social media campaigns with subject-matter experts . Understanding the service and operational pain points consumer explainer gap areas and make use of best practices to craft compelling and easy to understand explainer series for understanding of financial services educational series for consumers . Review and provide reporting on content performance by platform. Use data to iterate on guidelines and future initiatives . Maintain content templates to ensure consistency across modality and platforms . Establish guidelines to audit content across platforms quarterly. Use findings to inform content maintenance and retirement . Establish and maintain the process for managing our content backlog . Collaborate with peers to build a content maintenance calendar and manage the schedule of updates . Work with the analytics team to create a centralized content performance dashboard . Create a monthly performance report draft central communications to relay information . Create monthly update reports for leadership to call out highlights and areas for opportunities . Create mock-ups and work with stakeholders to bring their problem statements and ideas to easy to understand key messages and compelling content information . Able to work independently and be a self-starter prioritize multitask and perform effectively . Produce well-researched content for publication online and in print . Organize writing schedules to complete drafts of content or finished projects within . Follow an editorial calendar collaborating with other members of the content production team to ensure timely delivery of materials . Develop related content for multiple platforms such as websites email marketing product descriptions videos and blogs . Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement . Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results . Major Challenges - Faster turnaround time with copy requirements without compromising on quality and execution - Coordinate with multiple stakeholders internally and externally for large-scale campaign projects . Key Decisions / Dimensions - Content quality and scoring - Aligning the team with established functions at BFL - Finalizing the right influencer/bloggers for a thought leadership campaign - SEO Project based Content curation 6. INTERACTIONS (Key working relationships a job holder needs to have INSIDE and OUTSIDE the company to accomplish the job) Internal Clients Roles you need to interact with inside the organization to enable success in your day to day work - Web Team - PR Team - IR & CS Teams - Design Team - Legal Team - Video Team - Campaign Team External Clients Roles you need to interact with outside the organization to enable success in your day to day work - Design agency - Journalists - Influencers - Industry - Vendors / Partners for specific projects - Freelancers 7. DIMENSIONS (Key numerical data which will reflect the scope and scale of activities concerning this job) Financial Dimensions (These should be quantifiable numerical amounts) . NA (For quarterly financial annual reporting budget and designing budget for the results and corporate communication deliveries) Other Dimensions (Significant volume dimensions associated with the job) . Total Team Size: NA . Number of Direct Reports: NA . Number of Indirect Reports: NA . Number of Outsourced employees: NA . Number of locations: NA . Number of products: NA Required Qualifications and Experience . Qualifications . Masters in English or Social Science, Journalism or Mass communication from premier and good institute with MBA preferred Work Experience . 5+ years of experience in stakeholder engagement, cross-functional partnership, project management, project design, and/or strategic execution . Proven record of excellent writing demonstrated in a professional portfolio . Impeccable grasp of the English language, including idioms and current trends in slang and expressions . Ability to work independently with little or no daily supervision . Strong interpersonal skills and willingness to communicate with clients, colleagues, and management . Ability to work on multiple projects with different objectives simultaneously . Strict adherence to the style guides of each company and their policies for publication . Good time management skills, including prioritizing, scheduling, and adapting as necessary . Proficiency with computers, especially writing programs, such as Google Docs and Microsoft Word, Excel, Outlook, and PowerPoint