Job Description

Job Summary . Unit Manager - Debt Management Services - Corporate Reputation Management/Senior Unit Manager - Debt Management Services - Corporate Reputation Management Job Purpose We are looking to hire an experienced SEO specialist to scale our o

Job Summary . Unit Manager - Debt Management Services - Corporate Reputation Management/Senior Unit Manager - Debt Management Services - Corporate Reputation Management Job Purpose We are looking to hire an experienced SEO specialist to scale our organic efforts, manage all search engine optimization and marketing activities related to specific corporate and business objectives. He will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks, including managing SEM campaigns on Google, Yahoo and Bing in order to maximize ROI (need basis). Job Duties & Key Responsibilities . Duties and Responsibilities - Develop and execute successful SEO strategies - SEO Audit - Technical audit to understand the crawlability indexing issues - Research more on new ideas and execution - Conduct keyword research to guide content team - Review technical SEO issues and recommend fixes - Get videos SEO optimised - Planning and execution of on- & off page SEO tactics - Collect data and report on traffic rankings and other SEO aspects - Strong SEO Fundamentals and should be an expert in On Page and Off Page optimization techniques (including dynamic sites optimization) - Strong understanding of social media optimization techniques - Understanding of Link building/PR optimization/Directory submissions/Article submissions - Complete understanding of search engine trends & algorithm - Google/Yahoo sitemap set ups - Knowledge of HTML XML CSS & related tools - Knowledge of web statistics like - Google analytics Web Trends Omniture etc. - Strong Communication Skills (verbal & written) - Process Oriented . Key Decisions / Dimensions - No major decisions executed at the level 6. INTERACTIONS (Key working relationships a job holder needs to have INSIDE and OUTSIDE the company to accomplish the job) Internal Clients Roles you need to interact with inside the organization to enable success in your day to day work Cross functional Teams - Service Team - Digital Team - Group Comms Team - PR Team External Clients Roles you need to interact with outside the organization to enable success in your day to day work - Vendors / Partners for specific project 7. DIMENSIONS (Key numerical data which will reflect the scope and scale of activities concerning this job) Financial Dimensions (These should be quantifiable numerical amounts) NA Other Dimensions (Significant volume dimensions associated with the job) . Total Team Size: NA . Number of Direct Reports: NA . Number of Indirect Reports: NA . Number of Outsourced employees: NA . Number of locations: NA . Number of products: NA . Major Challenges - Understanding of the brief and performance driven execution Required Qualifications and Experience . a) Qualifications . B.E /B Tech/ MBA/ Graduate b) Work Experience . Minimum 5+ years SEO experience and with 3 years of SEO agency experience is a MUST . Should have knowledge on AMP . Should be familiar on daily updates (SEO, SEM, any recent Technology developments) . Knowledge of standard and current SEO practices . Knowledge of HTML/CSS . Experience with SEO reporting . Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ, Majestic SEO, AUDIT Tools) and web analytics tools (e.g. Google Analytics, WebTrends) . Excellent communication skills . Strong organizational and leadership skills . Analytical mindset with numerical aptitude . Strong attention to detail with good interpersonal skills