Job Description

Traffic Manager (Marketing Automation) Bangalore - 3+ Years

Our client is hiring for a Traffic Manager in Marketing Automation with at least 3+ years of experience in project management and at least 1 year of experience in marketing projects.

Location - Bangalore

Your Future Employer One of the leading MNC in insurance and risk management.

Responsibilities :

- Assisting in the management of marketing automation project intake: including multiple division\'s journey/nurture programs, triggered/drip email programs, targeted emails/invitations, lead generation programs, as well as our customer acquisition and retention.

- Advising and guiding divisional marketing requestors of best practices with regard to marketing automation capabilities, testing and projected results, especially as it pertains to submitting their project

- Serve as Subject Matter expert on marketing automation best practices including database management, targeting/segmenting, email deliverability, campaign automation/flow and data integrity

- Building and maintaining marketing automation request forms and ensure smooth hand-off between divisional project requester and marketing automation team

- Troubleshooting any issues pertaining to marketing automation request, communicating with both the requester and marketing automation team to identify resolution and path forward to project completion

- Serve as quality assurance to ensure brand compliance across email and landing page assets as well as campaign/journey management

- Following marketing automation processes including workflow documentation and QA testing to improve efficiency and reduce risk of human error

Requirements :

- 3+ years of project management experience with a minimum of 1-year experience managing marketing projects

- Should be familiar with Salesforce Marketing Cloud, however familiarity with other solutions such as Marketo, Eloqua, HubSpot or Salesforce Pardot is acceptable

- Experienced in using a CRM system (e.g. Salesforce)

- Excellent project management and communication skills: written, verbal, and presentation

- Degree required or equivalent combination of experience and education

What is in it for you :

1. Amazing opportunities for career progression.

2. A stimulating working environment with equal employment opportunities.

3. Diverse work atmosphere.

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