Job Description

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Traffic Manager (Marketing Automation) Bangalore - 3+ Years

Our client is hiring for a Traffic Manager in Marketing Automation with at least 3+ years of experience in project management and at least 1 year of experience in marketing projects.

Location Bangalore

Your Future Employer One of the leading MNC in insurance and risk management.

Responsibilities -

Assisting in the management of marketing automation project intake: including multiple division\'s journey/nurture programs, triggered/drip email programs, targeted emails/invitations, lead generation programs, as well as our customer acquisition and retention.

Advising and guiding divisional marketing requestors of best practices with regard to marketing automation capabilities, testing and projected results, especially as it pertains to submitting their project

Serve as Subject Matter expert on marketing automation best practices including database management, targeting/segmenting, email deliverability, campaign automation/flow and data integrity

Building and maintaining marketing automation request forms and ensure smooth hand-off between divisional project requester and marketing automation team

Troubleshooting any issues pertaining to marketing automation request, communicating with both the requester and marketing automation team to identify resolution and path forward to project completion

Serve as quality assurance to ensure brand compliance across email and landing page assets as well as campaign/journey management

Following marketing automation processes including workflow documentation and QA testing to improve efficiency and reduce risk of human error

Requirements -

3+ years of project management experience with a minimum of 1-year experience managing marketing projects

Should be familiar with Salesforce Marketing Cloud, however familiarity with other solutions such as Marketo, Eloqua, HubSpot or Salesforce Pardot is acceptable

Experienced in using a CRM system (e.g. Salesforce)

Excellent project management and communication skills: written, verbal, and presentation

Bachelor\'s Degree required or equivalent combination of experience and education

What is in it for you -

1. Amazing opportunities for career progression.

2. A stimulating working environment with equal employment opportunities.

3. Diverse work atmosphere.

Reach us - If you feel that you are the right fit for the role, please share your updated CV at ankit.sharma@crescendogroup.in

Disclaimer - Crescendo Global specializes in Senior to C-level niche requirements. We are passionate about empowering job seekers and employers with an engaging memorable job search and leadership hiring experience. Crescendo Global does not discriminate based on race, religion, color, origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Profile Keywords - Traffic manager , Project management, Marketing automation, Salesforce, Hubspot, Marketo, Pardot, and Marketing projects

Crescendo Global