Job Description

Offline Campaign Development:

Design, plan, and manage comprehensive traditional marketing campaigns (e.g., print media, OOH/hoardings, radio spots, local sponsorships, and ATL & BTL activities).

Budget Management:

Oversee the traditional marketing budget, ensuring cost-effective execution and maximizing Return on Investment (ROI) for all offline spending.

Vendor Management:

Select, negotiate with, and manage external agencies, printers, and media vendors to ensure high-quality material delivery.

Local Market Analysis:

Travel regularly to target launch locations (new and existing branches) to conduct firsthand market analysis, competitor mapping, and geographical assessment.

Execution Oversight:

Supervise the physical launch and placement of marketing materials (e.g., supervising hoarding installation, monitoring flyer distribution) to ensure quality and compliance.

Event Management:

Plan and execute local events, promotions, and street activations to drive immediate customer engagement.

Asset Creation:

Collaborate with the design team to develop high-impact printed materials (flyers, brochures, posters) tailored to specific local markets. Collaborate with managers to establish budgets and monitor expenditures.

Skill / Expertise / Work background:

Experience:

Proven experience in a traditional or integrated marketing role, ideally within the [Industry, e.g., Logistics, Transport, FMCG] sector.

Skills:

Excellent project management, negotiation, and communication skills.

Mobility:

Must be willing and able to travel frequently for on-site market analysis and campaign execution.

Experience level: 1 to 2 Years

Qualification:

Bachelor's degree in Marketing, or a related field.
Job Types: Full-time, Permanent

Pay: From ?15,000.00 per month

Benefits:

Health insurance Provident Fund
Work Location: In person