Job Description

A Category Manager is responsible to manage the performance of a category of products, overall promotion of the product category to maximize consumer appeal, drive business growth and market share of the assigned category with strong product, competition & consumer analytics.

Key Responsibilities:

Strategic:

- Co-own the business metrics, refine the business model, understand where opportunities are and create a viable business to service them

Financial :

1. Drive business metrics for the category in a sustainable manner

Technical :

- Identify the customer buying patterns and put together a comprehensive strategy for the category

- Work with New Product Development team to identify new products for the category and support NPD team in the launch of new products

- Create innovative marketing programs, go to market strategies, campaigns and promotions across various channels, such as email marketing, events, online advertising, webinars, co-marketing with partners, blogs for the assigned categories.

- Drive specific initiatives and projects for Category growth

- Devise long-term development strategies for product categories

- Work with sales team to meet overall revenue objectives of the category

- Review the product range in the category and work with sales head to finalize the pricing strategy for products

- Plan and execute the marketing/event calendar while working with branding and trade marketing teams to maximize demand for the category

- Lead the ATL activities for the assigned categories

- Capture and analyze micro and macro trends related to geographies and SKUs for the category

- Work with the branding team and ensure optimal presence of the category in the market

- Monitor and improve the Category Revenue parameters across Geography, Product Mix and Channels

- Plan, create, track and improve customer cohorts and provide differentiated and targeted experiences suitable to their preferences

- Work with different stakeholders in Sales, Finance, Branding teams to execute Category strategies

Other :

- The work already being done by the employee currently, shall continue to be performed by the respective individual

- Undertake other activities and initiatives to meet business requirements as per the discretion of the directors and head of the department

Internal & External Customers:

Internal :

- Marketing Head

- Domestic Sales

- International Sales

- Manufacturing

- Accounts

- Purchase External

- Customers

- External service providers

- Branding agencies

- Digital marketing agencies

List below any licenses, certificates, registrations, or any relevant job skill or abilities not covered in Educational Background or Job-Related Experience sections above that are required for the job.

- Strong commercial acumen and sound business judgment

- Medium term planning skills with great near-term execution ability

- Ability to think strategically

- High on result orientation and integrity

- Strong entrepreneurial and innovation skills

- Very strong influencing skills

- Data orientation