Develop and execute trade marketing strategies to enhance brand visibility and sales across retail and distribution channels.
Plan and implement trade schemes, promotional campaigns, and merchandising activities to support sales objectives.
Ensure effective deployment of POSM and brand assets at outlets for maximum visibility.
Coordinate with distributors, retailers, and the sales team to drive trade promotions and activations.
Monitor competitor activities, market trends, and scheme effectiveness to provide actionable insights.
Manage inventory and utilization of promotional materials within allocated budgets.
Prepare MIS and performance reports to evaluate ROI of trade marketing initiatives.
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