Job Description

1) Job Purpose: Write the purpose for which the job exists (in 2-3 lines)
To acquire Large trader clients, trade ( buy, hold or sell) various equity, currency and commodity products on stock exchanges, disseminate the research calls to customers and sell/ advise for Broking , structured products as well as third party products eg -Mutual Funds, Loans, Health insurance, Life Insurance etc



2) Dimensions: Mention quantitative or qualitative parameters that are relevant for the job and provide a better understanding of the scope and scale of the job.
Business Workforce Number: 800


Unit Workforce Number: 800


Function Workforce Number: 648


Department Workforce Number: 648



Other Quantitative and Important Parameters for the job: Budgets/ Volumes/No. of Products/Geography/ Markets/ Customers or any other parameter
Sales: Revenue - 5x of Fixed CTC Margins - 45L margin collection for the year Cross sell - 48 customers for the year


Any one of the following: 15 Clients trading daily (both offline or Online) 36 New Trader Acquisitions during the year 1X online revenue


Risk, Surveillance and Compliance: 100% Pre-order conversations and tagging Zero Unauthorized trades 100% adherence to Deal desk process



3) Job Context & Major Challenges: Write the specific aspects of the job that provide a challenge (internal and external) to the jobholder in the context of the Business/Unit/Function/Department /Section.
Aditya Birla Money Ltd.: ABM is primarily a Broking Company, deals in Equity, Commodity & Currency markets. Workforce of ~800 spread across >100 locations with customer base of in excess of 3 lacs.


ABM is one of the leading securities trading companies in the country. ABM operates in a fragmented equity broking business and has a daily turnover of close to 2,000 cr with a market share of 1%.


ABM works in a highly regulated environment with a host of regulators like SEBI, RBI, AMFI, FMC, IRDA etc. regulating it's day to day operations. In addition to the regulator ABM is also subject to close monitoring and inspection through various agencies like NSE / BSE / NCDX / MCX/ NSDL / CDSL etc.


ABM also operates in a highly competitive market mainly in fragmented industry with ABML competition from major National Broking houses like Kotak securities, Zerodha, Edelweiss, MOFSL etc. and a range of local Broking outfits.



The Equity Advisor is primarily responsible for :
Acquiring Large Trader Clients with high margin


Execution of transactions in Equities (Cash and Derivatives) Currency & Commodities


Ensuring efficient and prompt management of orders based on customer request


Generating leads Selling/ advising third party products like Health Insurance, SIPs, Life Insurance, Mutual funds


Day to day coordination with RMS, Activation Team, Surveillance and various other departments for smooth functioning of branch.


Day to day approvals w.r.t to limits, commercials


Shifting offline customers to online.



3) Job Context & Major Challenges: Write the specific aspects of the job that provide a challenge (internal and external) to the jobholder in the context of the Business/Unit/Function/Department /Section.
The major challenges for this profile include :
Acquiring Larger Trader Clients amidst competitive markets


Managing quick and accurate order executions in volatile market conditions


Changes in regulation is one of the biggest challenge with the regulator going strict on funding, margins etc


Motivating them to transact and activating clients


Motivating the clients to transact to buy other ABC products.


Changing the mindset of the Offline trader clients to adopt ONLINE platforms and then start transacting seamlessly.



The critical skill sets required to meet these challenges are strong understanding of equity markets, basic understanding of options and derivatives, meticulousness, pro-activeness, ability to work under pressure and superior communication skills. Comfort with OMNESYS, ODIN, NEAT, BOLT is highly preferable. The education & experience required to fulfil this profile are a Graduate with minimum 2yrs of
dealing/execution and acquisition of large Trader clients experience in the broking industry. NISM VIII Series certification in Capital Markets / Derivatives is mandatory as per Exchange regulations.
4) Key Result Areas: Write the key results expected from the job and the supporting actions for each of these key result areas (For a majority of jobs typically there could be 4- 7 key result areas)
Key Result Areas/ Supporting Actions
Acquire new customers and generate broking revenues as per targets
To acquire New Large Trader Clients per month.


To ensure best quality customer acquisition by selecting the right surrogates as per the segmentation norms.


To participate in the Local Area Program (LAP) for lead generation that the branch manager organizes and play an active role in sourcing trader accounts/leads of third party products.


To collect margin cheques/stocks from clients, as and when required and ensure that they are captured/banked timely.


To generate minimum daily trading volumes and profitability for the client & company.



Strictly follow the Deal Desk Process
To operate the Trading software for BSE, NSE, MCX, NCDEX, (Equity-F&O Segment. Commodity and Currency), handle trading accounts of clients and execute orders as per client request.


To ensure documentation formalities like KYC, profiling of new clients with all the necessary details


To ensure efficient and prompt management of orders, execution of transactions and reporting of trades in Equities, Equities IPOs and Equities related products.


To participate in daily research calls and keep all customers updated with In-house research recommendations only.


To caution the clients against positional losses as per research and risk recommendations and minimize losses to customers.


To maintain a symbiotic relationship with all the internal stakeholders such as RMS, Surveillance, funds and Ops teams for resolution of all trade and funds related issues.


To ensure settlement of daily obligations and advise the clients on their margins limits, on mark to market losses, brokerages, margins available etc.


To strictly adhere to all risk & surveillance and Deal desk processes.


To encourage & facilitate clients to migrate from offline to online trading by providing training and comfort.


To encourage clients to download mobile app/browser, transact, access reports and information pertaining to their account on the internet.



Activate new clients for broking relationships and ensure seamless servicing
To ensure all new clients start trading within 7 days of account opening.


To ensure that all efforts are taken to introduce the customer to the online mode of trading by way of demos, and first login hand holding.


To ensure end-to end seamless and single point service to the customers, to win and maintain his trust


To ensuring specific number of clients (as pre-defined by H.O) are active on daily basis


To constantly follow up with inactive / dormant clients, build confidence and get them to trade



Cross Sell of ABC Products
To ensure participation in training and processes for other ABC products offered.


To understand the financial needs of customers and generate leads


To use other ABC products and services to activate inactive customers



Ensure adherence to surveillance and risk processes
To ensure that all compliance and legal guidelines are adhered to and mitigation strategies followed in case of mishaps


To manage the trading terminals and ensure confidentiality and security of the client's investments


To ensure no misdeal or wrong trades is knowingly/ unknowingly executed


To ensure that 100% Pre-orders are available as per SEBI mandate


To ensure all trades are confirmed by end of day (on voice logger lines) as per the trade confirmation process.


To ensure that only orders placed by customer (not their family members/agents) or an authorized person are executed.


To ensure periodic acknowledgement of trades/ balances by customer, especially when there are losses incurred in their accounts.


To keep a check on customer's margins while they are trading and advise them.


To ensure the debits are collected from clients on time & the company is safely secured against debits arising out of non - payment.


To ensure the terminal used by equity Advisor for placing orders is mapped to his name and id.


To ensure adherence and awareness of employee code of conduct.



Self-Certifications as per mandate
To work on self-certification mandated by exchanges and regulators.


To undertake periodic product and technical trainings to stay abreast.



5) Job Purpose of Direct Reports: Describe the job purpose of the direct report/s to the job (in 2-3 lines for each report)
NA
6) Relationships: Describe the nature and purpose of most important contacts or relationship (except superior/team members) with individuals, departments, organizations inside and outside of the organization, that job is required to interact with in order to deliver the job objectives
Relationship Type/ Frequency/ Nature
Internal
Branch head 1. Daily 1. Business updates, new clients, brokerages & revenues
RM/ FRM 2. Daily 2. Updates on on-boarding, Authorized Person client data, revenues, etc
CSEs 3. Daily 3. Support requirements
External
Clients 1. Daily 1. Generating new leads, trading, product information, etc
7) Organizational Relationships: Provide the structure for a level above and below the position for which this job description is written. Use position titles in the structured and indicate all the reports of the position.
Branch Manager SIGN-OFF: Provide the name of the Manager and the jobholder. Signature needed for the hard copy of the JD. Hard copy to be maintained in the organizational record.
Job Holder/ Reports to - Manager
Name
Job holder
Job Holder's Superior
Signature (needed for the hard copy)
Minimum Experience Level


0 - 4 years
Job Qualifications