Job Description

Designation : Assistant Manager / Manager Digital Marketing

Reporting to: Digital Marketing Head

Business: Real Estate

Location: Bangalore

At Total Environment, we love creating experiences that touch the senses and evoke emotions. Intricate and vibrant experiences with depth and character are created with passion and sensitivity. Our inspiration comes from nature and our beautiful planets deeply rooted cultural heritage.

Since 1996, we have been designing, building and managing some of the best homes in the world. We currently have 8 projects with around 4500 custom-designed, furnished homes as well as commercial and institutional buildings, covering a total saleable area of approximately 14 million square feet under construction at Bangalore, Pune and Hyderabad.

Role: CRM Marketing & SEO

CRM Marketing (Email , SMS, Whatsapp Marketing & More)

- Develop and implement comprehensive marketing strategies to nurture leads, drive them towards closure

- Create campaigns, product campaigns to increase engagement.

- Monitor email,SMS, Whatsapp performance metrics, analyze data, and make data-driven decisions to optimize campaigns for maximum impact

- Leverage CRM channels as a measure for lead acquisition

SEO:

- Lead the SEO efforts to improve organic search rankings and increase website traffic.

- Conduct keyword research, perform on-page and off-page SEO, and monitor website performance using SEO tools and analytics.

- Collaborate with agencies to drive rankings of key business terms

- Collaborate with content and development teams to ensure SEO best practices are implemented throughout the website.

Others

- Collaborate with paid media, brand teams to enhance impact of digital media

Scope

- Oversee and optimize organic, CRM channels to achieve business goals.

- Work with paid media team to boost efficiency of advertising bugets

Accountability

- Meet Business goals for Real Estate from a digital marketing perspective

- Drive Brand Awareness and Consideration of Total Environment in the target market

- Drive new initaitves that will increase contribution of digital to overall business

Requirements

- Work Experience - 4-6 yrs

- Education - MBA would be preferred

- Experience in Financial Services or Ecommerce would be preferred

- Analytical bent of mind

- Good hold on communication

- Attention to detail

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