Job Description

:Job PurposeTo ensure implementation of sales and loading plans as per targets; implement pricing strategies to ensure maximum SoW/SoB in domestic market and EBITDA margins as per plan; Manage receivables and inventory for the category as per agreed plan and ensure Customer satisfaction. To conceptualise, plan and execute sales and marketing strategies for in international markets. Create strong footprint in international market by identifying new customers and establishing close association with them through deeper product and geopolitical understanding, offering right quality product with globally benchmark pricesKey Result Areas KRA (Accountabilities) (Max 1325 Characters) Supporting Actions (Max 1325 Characters)
KRA1 1.Develop and execute Sales Plans for FIN / HA / Clad in International Markets Plan and execute monthly loading and sales plans for domestic and export market to achieve agreed targets.
Create a robust customer wise demand forecast, considering current capacity and upcoming expansion and finalised after detailed discussion and understanding of customers operating and business plans.
Plan and commit supply schedules to domestic and export customers in close coordination with plants in order to align production with customer requirements & expectations and avoid possible stock outs.
Close coordination with central logistic for container availability and ocean freights.
KRA2 2.Managing Inventory and receivables for FIN / HA / Clad in International Markets Negotiate and agree on a mutually workable ToP (Payment Terms) and get limits approved.
Ensure timely collection and application of receivables from customers.
Ensure that customer accounts are reconciled periodically and there are no discrepancies.
Ensure that FG inventories are managed as per plan.
Understand customer order v/s container load requirement vis a vis internal rejection and plan order qty accordingly. Close coordination with plant to avoid excess inventory by diverting WIP to domestic orders
Ensure timely collection / amendments (if require) of LCs and avoid delayed shipments / port charges
KRA3 3.Improve market share and ensure growth for FIN / HA / Clad in International Markets Ensure achievement of target SoB / SoW from key domestic and export customers.
Ensure targeted market share in the category.
Benchmark competition (domestic and export market) including imports pricing, product specs, suppliers, quality etc. and recommend appropriate strategies.
Identify global customers and develop plans for qualification and supply
KRA4 Achieve targeted realisation and CP for FIN / HA / Clad in International Markets Negotiate pricing to ensure that targeted CP is achieved.
Work towards developing appropriate long-term contracts where applicable.
Ensure ocean freights are re-negotiated every time to protect EBITDA margins
Monitored international premiums and plan appropriate pricing strategy for international markets
KRA5 5.Monitor Competition / New Customer for FIN / HA / Clad in International Markets Monitor competition sales, pricing, and market share.
Study the markets and recommend new potential customers
Understand value chain for the customers and recommend appropriate strategies to increase share of value added.
Identify new vendors and products which shall be offered to market through outsourcing route
KRA6 Strengthen customer relationships and ensure customer satisfaction for FIN / HA / Clad in International Markets Know and connect with all customers in the category in the market.
Ensure that all customer complaints and quality issues are addressed expeditiously and closed as per SOP.
Ensure that NPS is improved for the category as per targets
Ensure that all NPS suggestions and action plans are implemented.
Understand customer product and line requirement and cross check with plant for capability and capacity to service international customers
Follow product qualification process (2-6-10 strategy)
Understand / Anticipate supply chain issues in advance and address with the help of planning and logistic team
KRA7 Gain subject matter expertise and explore possibilities for new product development for FIN / HA / Clad in International Markets Understand the manufacturing process and quality parameters for the product and the customers value chain requirements thoroughly.
Understand the manufacturing process and the underlying technology
Research and understand possible product applications and recommend new product development possibilities.
Work with customer on possible new applications.
Monitor regional premiums, ocean freights and demand supply position in global market (across continent) and roll over pricing strategies swiftly to ensure our prices are align with prevailing prices in different time zones.

Aditya Birla Group