Job Description

Territory Sales Manager Large Domestic Appliances Location : New Delhi, Tirunelveli Experience: - 2 to 10 years- Graduate (Regular) or B.Tech (Electrical / Mechanical)- MBA (Regular - Preferred)- 2-10 years of experience in Large Domestic Appliances / White Goods / Consumer Durables Trade business1. Key Responsibilities:Sales & Collection (Large Domestic Appliances):- Achieve product-wise and category-wise monthly sales targets for Large Domestic Appliances (Refrigerators, Washing Machines, Air Conditioners, Dishwashers, Microwave Ovens) for the branch.- Ensure necessary primary and secondary channel appointments (Distributors, LDA Dealers, Multi-Brand Outlets, Large Format Stores) to achieve business objectives.- Responsible for achieving the planned market share in LDA by improving reach (ND & WD), enhancing sell-out, bill value, and product mix (premium vs mass).- Execute sales activation plans, BTL activities, including dealer meets, promoter programs, product demonstrations, live demos, and brand positioning at retail.- Ensure timely collections, adherence to monthly commitments, and reduction of receivables/OD (ROD) as per corporate guidelines.Channel Management (LDA Trade):- Continuously monitor and improve LDA channel partner health - Distributors, Dealers, Large Format Retailers, Multi-Brand Outlets.- Drive network expansion, channel correction, and channel optimization strategies for LDA products across metro, urban, and semi-urban markets.- Plan and execute strategies to maximize LDA reach (ND & WD) across general trade, LFRs, modern trade, and key accounts.- Build strong relationships with retailers, store managers, promoters, and trade partners to drive secondary sales and brand advocacy.Process & Market Expansion:- Ensure strict adherence to LDA sales, collection, and channel management processes.- Lead LDA channel development and market penetration initiatives in the assigned area.- Plan and conduct promotional activities, new model launches, seasonal schemes (festive/summer), in-store branding, visibility drives, and demo programs.- Handle sales administration, forecasting, stock planning, MIS, and performance reporting.- Conduct competition analysis, price benchmarking, scheme comparison, and tracking of consumer trends in the Large Domestic Appliances market.People Management:- Ensure and maximize LDA sales team productivity (TSMs, Sales Executives, Promoters, ISD teams).- Lead the team from the front on market execution, retail coverage, promoter productivity, and collections.- Identify, track, and develop future leaders within the branch.- Review team performance, identify gaps/outliers, and provide coaching and capability building.- Foster strong interpersonal relationships, collaboration, and employee engagement.Cross-Functional Coordination:- Ensure seamless coordination with Service, Installation, Logistics, Finance, Product Management, Marketing, and Supply Chain teams for smooth functioning of the LDA business, including deliveries, installations, and post-sales service.Sales Administration:- Increase productivity and category-wise LDA sales.- Achieve collection targets and ensure reduction in overdue payments (OD).- Strengthen LDA channel management and development initiatives.External Interface:- Track competition activity, LDA market trends, pricing movements, scheme effectiveness, and trade intelligence.3. How We Measure Your Performance:- Market penetration and development for Large Domestic Appliances- Effective and efficient LDA sales & marketing execution in the assigned territory/region- Dealer handling, modern trade performance, and network expansion- Achievement of sales, sell-out, and collection targets- Execution of promotional activities, product demonstrations, and customer meets (ref:updazz.com)

Skills Required