Job Description

Key Responsibilities :Sales & Collection (Large Domestic Appliances)- Achieve product-wise and category-wise monthly sales targets for Large Domestic Appliances (Refrigerators, Washing Machines, Air Conditioners, Dishwashers, Microwave Ovens) for the branch.- Ensure necessary primary and secondary channel appointments (Distributors, LDA Dealers, Multi-Brand Outlets, Large Format Stores) to achieve business objectives.- Responsible for achieving the planned market share in LDA by improving reach (ND & WD), enhancing sell-out, bill value, and product mix (premium vs mass).- Execute sales activation plans, BTL activities, including dealer meets, promoter programs, product demonstrations, live demos, and brand positioning at retail.- Ensure timely collections, adherence to monthly commitments, and reduction of receivables/OD (ROD) as per corporate guidelines.Channel Management (LDA Trade)- Continuously monitor and improve LDA channel partner health - Distributors, Dealers, Large Format Retailers, Multi-Brand Outlets.- Drive network expansion, channel correction, and channel optimization strategies for LDA products across metro, urban, and semi-urban markets.- Plan and execute strategies to maximize LDA reach (ND & WD) across general trade, LFRs, modern trade, and key accounts.- Build strong relationships with retailers, store managers, promoters, and trade partners to drive secondary sales and brand advocacy.Process & Market Expansion- Ensure strict adherence to LDA sales, collection, and channel management processes.- Lead LDA channel development and market penetration initiatives in the assigned area.- Plan and conduct promotional activities, new model launches, seasonal schemes (festive/summer), in-store branding, visibility drives, and demo programs.- Handle sales administration, forecasting, stock planning, MIS, and performance reporting. (ref:updazz.com)

Skills Required