CHANNEL - Market scanning, research and identification of potential channel partners- Ensuring set-up of marketing collaterals & displays at the retailer prior to launch- Deployment of sales activation plan, BTL activities, CP meets & brand positioning- Driving channel finance for all qualified channel partners- Maximizing reach (Numerical Dist., Weighted Dist.) in the city- Continuously monitoring & improving channel partner health dealer, distributorSALES AND COLLECTION - Regular market visits, assuring visible availability of Crompton kitchen appliances - Planning and achieving annual budget & collection, ROD plan deployed for the city- Manage all channel partners in the respective city (GT, MOR, EBO etc)- Achieving product wise, channel wise monthly sales targets for the city- Ensuring sales phasing and strong order pipeline for the month - 7th (10%), 14th (25%), 21st (40%), ME (100%)- Improving premium contribution of the total kitchen appliances sales- Overall business development of the category - interfacing with architects, builders & interior contractorsOPERATIONS - Coordinating with C & F / warehousing operations as per laid down policies.- Ensuring stock liquidation and min. stock levels as per sales forecasting- Driving process improvement initiatives & effective implementation in the city - field assist, dealer portal, leader board, training portal etc- Ensuring all retailer demands concerning service SLAs, customer service and salesperson trainings are timely addressed- Preparing daily, weekly and monthly MIS in terms of targets assigned & achieved- Executing cross functional efficiency between sales, service, finance, logistics etc. (ref:updazz.com)
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