Job Description

:Key Result Areas Supporting Actions
Account Engagement Create a list of 50 accounts to be serviced in the city/designated market; build a strong relationship with the list of accounts owned.

• Act as the primary point of contact between the company and large architecture firms, mapping out the projects they're working on.
• Establish and maintain strong relationships with the design departments of the relevant Builder accounts in conjunction with Institutional team.
• Connect with the in-house design teams of the Design & Build accounts being serviced in conjunction with the Institutional team.
• Create the organogram and understand approval structures in all of the accounts as listed above.

Creating project pipeline To work in collaboration with sales team to create a pipeline for large projects for the Prime range of products.

• Maintain an updated and comprehensive database of potential projects being worked on by the accounts handled.
• Achieve the target number of project leads generated and added to the pipeline.
• Regularly communicate and collaborate with the sales team to identify new project opportunities.

Specifications To work on delivering project specifications as per the target value by working on specific tasks

• Develop and implement strategies to secure product specifications/addition of product in make-lists for target key accounts.
• Monitor and track progress of product specifications, through submission of certifications and product information.
• Coordinate with the Institutional Sales teams for on-site sampling and ensure the results of the same are shared to the serviced account.
• Ensure proper documentation of the specification approval and pass it on to the Institutional teams at the relevant point of time.

Value & Product Sales Targets To work in collaboration with sales team to convert a portion of the lead pipeline within the Financial year.

• Within the lead pipeline created for the year, ensure there is a proportion of sites that will yield in immediate sales.
• Work with the serviced architect firms to ensure there are sites on which the product is approved as a replacement for other brands.
• Coordinate with the Institutional Sales team to create opportunities for up-selling in these accounts to ensure higher value delivery.

Aditya Birla Group